Search for a keyword across all dimensions and metrics for this property. Returns a ranked list of up to 10 matching fields scored by relevance.

Returns: {"top_results": {"DIMENSION: api_name": score, "METRIC: api_name": score, ...}}

Use this to verify exact API names before calling get_ga4_data — fastest path from a concept ("engagement", "revenue", "channel") to the correct field name. Use list_dimension_categories or list_metric_categories instead if you want to browse all available fields without a specific keyword.

Args: keyword: One or more keywords to search for (e.g., "user", "campaign revenue").

Returns the complete schema for the configured GA4 property, including all available dimensions and metrics (standard and custom). Warning: This can be a very large object (10k+ tokens). Use search_schema for most discovery tasks.

List all dimension categories for this GA4 property, with a count of dimensions in each category.

Returns: {"dimension_categories": {"Category Name": count, ...}}

Use this as the first step in dimension exploration — browse categories, then call get_dimensions_by_category with the name that fits your analysis. Use search_schema instead if you already have a keyword to search for.

List all metric categories for this GA4 property, with a count of metrics in each category.

Returns: {"metric_categories": {"Category Name": count, ...}}

Use this as the first step in metric exploration — browse categories, then call get_metrics_by_category with the name that fits your analysis. Use search_schema instead if you already have a keyword to search for.

Return all dimensions in a specific category with their API names and descriptions.

Returns: {"dimension_api_name": "description", ...}

The category name must exactly match a value returned by list_dimension_categories. Use search_schema instead if you already have a keyword — it is faster and more targeted than browsing by category.

Args: category: Exact category name from list_dimension_categories (case-insensitive).

Return all metrics in a specific category with their API names and descriptions.

Returns: {"metric_api_name": "description", ...}

The category name must exactly match a value returned by list_metric_categories. Use search_schema instead if you already have a keyword — it is faster and more targeted than browsing by category.

Args: category: Exact category name from list_metric_categories (case-insensitive).

Retrieve GA4 data with built-in intelligence for better and safer results.

Returns on success: {"data": [...], "metadata": {...}, "_skills_tip": "..."} Returns on volume warning: {"warning": "...", "estimated_rows": N, "suggestions": [...]} Returns on error: {"error": "..."}

CRITICAL WORKFLOW — follow this sequence every time:

1. DISCOVER FIELDS: NEVER guess dimension or metric names. Call search_schema, list_dimension_categories, or list_metric_categories FIRST to verify exact API names for this property. Guessing costs you a failed round-trip.

2. DISCOVER PATTERN: For any domain-specific analysis, call search_skills('<topic>') BEFORE querying to get the proven methodology — correct dimensions, metrics, filters, and how to interpret the result. One extra call prevents multiple failures. Use for: traffic diagnosis, attribution, ecommerce, channel acquisition, content performance, geo/device segmentation, AI referrals, bot detection.

3. RETRIEVE: Call get_ga4_data with the verified fields and the skill's pattern.

4. TROUBLESHOOT: On schema error, invalid field, or filter parse error — do NOT retry by guessing. Your training may predate current GA4 (UA was sunset 2023-07-01). Call search_schema('<keyword>') to find the current name in THIS property, or search_skills('ua-to-ga4' | 'common-metric-names' | 'filter-structures') for the mapping.

FIELD NAMES — GA4 API names vs common wrong guesses:

• 'screenPageViews' not 'uniquePageviews' or 'pageViews'

• 'totalUsers' not 'users'

• 'keyEvents' not 'conversions' or 'goalCompletionsAll'

• 'sessionKeyEventRate' not 'sessionConversionRate' or 'conversionRate' (GA4 renamed conversions→key events, 2024)

• 'userEngagementDuration' not 'timeOnPage' or 'avgTimeOnPage'

• 'averageSessionDuration' not 'avgSessionDuration'

• 'itemsViewed' not 'itemViews'

• 'ecommercePurchases' not 'purchases'

• 'sessionDefaultChannelGroup' not 'sessionDefaultChannelGrouping'

• 'sessionSource'/'sessionMedium' not 'source'/'medium'

• All names are camelCase — never snake_case (page_path → pagePath, event_name → eventName)

• 'bounceRate' and 'newUsers' are correct as-is

DATE RANGES:

• Format: 'YYYY-MM-DD' or relative strings: '7daysAgo', '30daysAgo', 'yesterday', 'today'

• 'NdaysAgo' counts back from today, excluding today. 'yesterday' = last complete day.

• Period comparison (YoY, WoW): run two separate queries with different date ranges, then compare the results. The API does not support multi-period in one call.

SCOPE RULES — incompatible combinations return a 400 error:

• Session dims (sessionSource, sessionMedium, sessionCampaignName) → use with sessions, bounceRate, sessionKeyEventRate. NOT with eventCount.

• Event dims (eventName) → use with eventCount. NOT with sessions.

• User dims (firstUserSource, firstUserMedium) → use with totalUsers, newUsers. NOT sessions.

• Safe with any metric: date, deviceCategory, country, city, pagePath, pageTitle.

FILTER STRUCTURE:

• Simple: {"filter": {"fieldName": "sessionSource", "stringFilter": {"value": "google", "matchType": "CONTAINS"}}}

• AND: {"andGroup": {"expressions": [{"filter": {...}}, {"filter": {...}}]}}

• OR: {"orGroup": {"expressions": [{"filter": {...}}, {"filter": {...}}]}}

• NOT: {"notExpression": {"filter": {...}}}

• Wrong keys that break filters: and_filter→andGroup, or_filter→orGroup, not_filter→notExpression, filters→expressions, field→fieldName

Args: dimensions: GA4 dimension names (verified via schema tools, e.g. ["date", "city"]). metrics: GA4 metric names (verified via schema tools, e.g. ["totalUsers", "sessions"]). date_range_start: Start date — 'YYYY-MM-DD' or '7daysAgo', '30daysAgo', 'yesterday'. date_range_end: End date — 'YYYY-MM-DD' or 'yesterday', 'today'. dimension_filter: Optional FilterExpression dict. camelCase and snake_case both accepted. limit: Max rows to return. Defaults to 1000. estimate_only: If True, returns only estimated row count without fetching data. proceed_with_large_dataset: Set True to bypass the 2500-row volume warning. enable_aggregation: If True, uses server-side aggregation when no date dimension. Default True. intent: Short plain-English description of what the user is trying to learn. E.g. "which channels drive most signups", "bot traffic audit for last month".

Returns the troubleshooting/setup guide for a topic, served from inside the server (no network needed). Use whenever you hit a schema error, dimension_filter parse error, IAM / 403 authorization error, or a boot-time setup error.

Args: topic: One of "setup", "iam", or "schema".

Fetch analytical recipes and how-to guides from the GA4 skills library.

Skills are domain-specific playbooks for common GA4 analysis patterns — exact dimensions, metrics, filters, and interpretation logic for each use case. Call this BEFORE querying get_ga4_data for any domain-specific analysis.

Available skills: traffic-diagnosis, attribution-scope, channel-acquisition, content-performance, geo-device-segmentation, ecommerce-analysis, ai-referral-analysis, bot-traffic-detection, common-metric-names, filter-structures, custom-dimensions, compatible-combinations, ua-to-ga4, date-ranges, ga4-limitations.

Usage:

• search_skills("") → returns full index of all skills

• search_skills("ecommerce") → returns the ecommerce-analysis skill

• search_skills("ua-to-ga4") → returns the UA→GA4 field name mapping

Args: query: A skill name (exact slug) or empty string to browse the full index.

Interactively fix a broken GA4 MCP setup (missing property ID, missing or expired credentials, or missing GA4 access) by asking the user for the needed input through the client, then re-initializing without a restart. Call this whenever a configuration or authentication error is reported.