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stephenlavender

creative-tagger-mcp

get_brain_learnings

Analyze ad creative performance by retrieving brand brain observations, conclusions, audience signals, gaps, and watchouts to inform optimization decisions.

Instructions

Read one workspace's current Brand Brain observations, conclusions, watchouts, audience signals, gaps, and agent_context. Validate associations with controlled tests before changing allocation. Audience filters use higher_observed_efficiency or lower_observed_efficiency.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
kindsNoOptional comma-separated kinds: conclusion, working, watch, audience, gap, or all
limitNo
end_dateNo
brand_nameNo
cpa_targetNo
start_dateNo
date_presetNoall_time
roas_targetNo
watch_metricNoTimeseries metric used for watch/fatigue learnings: roas, cpa, ctr, cpm, cvr, thumbstop_rate, hook_rate, hold_rate, video_completion_rate, video_50_rate, video_75_rate, funnel_score, frequency, outbound_ctr, outbound_clicks, landing_page_views, adds_to_cart, atc_per_lpv, or video_3s_viewsroas
minimum_spendNo
watch_sourcesNoOptional comma-separated watch sources: timeseries, strategy, patterns, or all
audience_limitNo
learning_spendNo
watch_group_byNoTimeseries grouping for watch/fatigue learnings: ad_name, campaign_name, landing_page_domain, analysis_id, hook_type, messaging_angle, ad_type, format, visual_style, cta, emotion, demographic_age, demographic_gender, demographic_segment, or demographic_signalmessaging_angle
watch_signal_focusNoOptional signal filter for watch/fatigue learnings: all, fatigued, stable, or insufficient_dataall
conclusion_statusesNoOptional comma-separated conclusion statuses when kinds includes conclusion: winner, fatigued, loser, or all
watch_coverage_focusNoOptional coverage-risk filter for watch/fatigue learnings: all, call_ready, gappy, insufficient_points, short_window, or windowed_historyall
watch_minimum_pointsNo
audience_signal_focusNoOptional audience signal filter when kinds includes audience: all, higher_observed_efficiency, or lower_observed_efficiencyall
watch_maximum_gap_daysNo
watch_trajectory_focusNoOptional trend filter for watch/fatigue learnings: all, worsening, improving, flat, or insufficient_dataall
conclusion_recency_daysNo
fatigue_decay_thresholdNo
watch_minimum_calendar_daysNo
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Without annotations, the description carries the burden of behavioral disclosure. It indicates a read operation ('Read'), which is helpful, but does not mention side effects, rate limits, or return behavior beyond listing data types.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise at two sentences, front-loading the core purpose. However, the second sentence reads as an instruction rather than a structural element, slightly muddling clarity.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 24 parameters, no output schema, and no annotations, the description is insufficient. It does not explain the return format or how parameters like watch_sources or conclusion_statuses work, leaving significant gaps for an agent.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is low (38%). The description adds minimal parameter context (e.g., audience filters with higher/lower observed efficiency). Many parameters like end_date, brand_name, start_date lack explanation, and the description does not compensate for the gaps.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool reads one workspace's Brand Brain data, specifying the types of learnings included (observations, conclusions, watchouts, audience signals, gaps, agent_context). This verb+resource definition distinguishes it from similar tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides a usage context: 'Validate associations with controlled tests before changing allocation.' This implies when to use the tool, but it doesn't explicitly contrast with sibling tools like get_analysis or provide exclusion criteria.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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