sprid
OfficialConnects to App Store Connect to bring app store performance, reviews, and listing data into marketing reviews, and supports managing and localizing store metadata.
Connects Cloudflare analytics to marketing reviews, joining web performance data with app store, revenue, and product analytics.
Allows publishing to Pinterest through the official API, with review of pin details before posting.
Connects PostHog product analytics for marketing reviews and campaign measurement alongside other data sources.
Collects Reddit posts and app reviews into a hook bank for research and content creation.
Allows publishing to TikTok through the official API, including privacy, interaction, and disclosure choices.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@spridrun a marketing review for the last 30 days"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
sprid
You shipped the app. Now ship the marketing.
Your app’s results, marketing plan and next move. Together in Sprid, ready for the coding agent you already use.
For developers with apps in the stores. The skills run in your repo with your keys and cost nothing; Sprid, the server, holds what a local file cannot: the daily store-review digest, the Monday mail, memory of what already ran, and the queue that publishes when you are not there.
Install
The plugin includes native manifests for Codex and Claude Code, sharing all nine skills and the same MCP server.
Codex
Follow the installation guide for the current Codex plugin setup. For a skills-only installation:
npx skills add sprid-studio/pluginStart a new thread in your app repo and ask: “Use Sprid’s bootstrap skill.” For an existing app: “Use Sprid’s marketing-review skill.” Read agent runtime for MCP connection and script paths.
Claude Code
/plugin marketplace add sprid-studio/plugin
/plugin install sprid@spridOr the skills alone, for Cursor, Codex, OpenClaw and the rest:
npx skills add sprid-studio/pluginThen, in an app repo:
/sprid:bootstrapThe /sprid: names below are Claude Code commands. In Codex, select the corresponding Sprid skill or ask for it by name. Agent runtime describes portable tool discovery and script paths.
Related MCP server: Instagram MCP Server
What the first run does
Reads the repo and the public listing. Comes back with the listing graded (5 checks, quoted), a recommended channel and the evidence for testing it, a voice guide lifted from your own copy, one drafted carousel that sounds like you, and .sprid/app.json, the App Profile that connects the repo to Sprid. No token, no account, nothing sent anywhere.
Skills
Skill | Say | What it does |
| "where do I start" | The local diagnosis and first draft above |
| "connect this service" | Connect analytics, stores, revenue and publishing channels |
| "how is it going", "did that change work" | Search Console + Cloudflare + App Store Connect + Play + PostHog + RevenueCat joined to |
| "screenshots", "localise the listing" | A config file and a headless composer: every language × device × slot from raw captures |
| "keywords", "the listing" | Name, subtitle, keywords, description per locale from one config, adapted to the app’s markets, pushed on your word |
| "what do people actually say" | Reddit posts and your reviews into a hook bank, with each seam's worth written down |
| "why", "should I run ads" | Decision checks for channels, acquisition economics and content, tested against your own evidence |
| "post this", "fill the queue" | Draft, review, schedule and publish through Sprid |
| "reels", "why did it get no views", "video at volume" | Format selection, reproducible localization, render checks and outcome measurement |
Marketing review
sprid marketing-review --app <slug> --days 30 --json reads connected analytics on
Sprid, together with stored post performance, queue state and milestones. The MCP
verb get_marketing_review uses the same contract. --check checks readiness
without calling providers; --since and --end support explicit calendar windows.
The skill adds local git/release context and writes the report. Its
tools/review.mjs runner calls Sprid first and uses local provider scripts only
for missing/failed sources. Existing local event maps and app-specific review
notes can be imported with tools/migrate-review.mjs --from <mapping.json> --app <slug> (preview; add --write to save locally). Credentials are not imported.
What it touches
Reads your repo, the public store pages, and, with your keys on your machine, your own analytics. Writes markdown under marketing/ and .sprid/app.json. Never puts a secret in the conversation. Never posts, replies or follows on its own: it publishes when you ask it to, through the platforms’ official APIs. A TikTok post also needs its privacy, interaction and disclosure choices, which are made on the posting screen; a Pinterest pin needs its reviewed details.
Connecting to Sprid
After the local diagnosis, connect your repo for scheduled publishing and weekly results:
npm install -g @sprid/cli
sprid login
sprid init
sprid connect
sprid statusThe browser lets you sign in or create an account when signup is open, then approve the CLI. Return to the same repo in your terminal. init registers the App Profile; connect guides publishing-account setup and the services you use. Follow the account and CLI handoff for prerequisites and verification.
Your agent’s MCP connection is separate from CLI login. In Claude Code:
/mcpPick sprid. A browser opens on app.sprid.studio: sign in (magic link), choose the workspace the client may see, press Allow, and the terminal is connected. Nothing is pasted. Find the connection for your client under Settings → Tokens; remove it there to disconnect. For Codex, follow agent runtime.
A token is only for CI, or a client that cannot open a browser: mint one under Settings → Tokens, export it as SPRID_PAT, and send it as Authorization: Bearer. The sprid CLI pairs a machine the same browser-first way (npm i -g @sprid/cli && sprid login).
Keys for the sensors never go through the conversation: sprid connect asc --key ~/AuthKey.p8 …, sprid connect play --key sa.json, or sprid connect --from-local to push everything in ~/.sprid/secrets/<slug>.json. A client that only speaks stdio can use sprid mcp.
The plugin's .mcp.json lists the ~25 everyday verbs (?surface=core). Templates, avatars, ads and the reel factory are behind ?surface=all.
Scheduled publishing and the weekly email need a Sprid account, an active plan or trial, and the relevant connected services. Local drafts and reviews using available local data still work without an account. Current plans: sprid.studio/pricing.
Scope
The skills adapt to your product, audience and existing tools. Recommendations name their evidence and gaps. They do not guarantee reach or revenue, authorize ad spend, or substitute another app's voice and benchmarks for yours.
© 2026 Väder AB. All rights reserved. Use is subject to Sprid's Terms of Service.
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