Wascer GTM MCP Server

MCP server that allows AI assistants (Claude, Cursor, etc.) to manage Google Tag Manager using natural language.

How to connect

With Service Account (recommended)

Claude Desktop

Settings → Developer → Edit Config:

{
  "mcpServers": {
    "wascer-gtm": {
      "command": "bash",
      "args": [
        "-c",
        "npx -y mcp-remote https://gtm-mcp.wascer.com/mcp --header \"X-GTM-Service-Account: $(base64 -w 0 $GTM_SERVICE_ACCOUNT_FILE)\""
      ],
      "env": {
        "GTM_SERVICE_ACCOUNT_FILE": "/path/to/service-account.json"
      }
    }
  }
}

Cursor

Settings → MCP → Add Server:

{
  "mcpServers": {
    "wascer-gtm": {
      "command": "bash",
      "args": [
        "-c",
        "npx -y mcp-remote https://gtm-mcp.wascer.com/mcp --header \"X-GTM-Service-Account: $(base64 -w 0 $GTM_SERVICE_ACCOUNT_FILE)\""
      ],
      "env": {
        "GTM_SERVICE_ACCOUNT_FILE": "/path/to/service-account.json"
      }
    }
  }
}

VS Code

Add to .vscode/mcp.json or user settings:

{
  "mcpServers": {
    "wascer-gtm": {
      "command": "bash",
      "args": [
        "-c",
        "npx -y mcp-remote https://gtm-mcp.wascer.com/mcp --header \"X-GTM-Service-Account: $(base64 -w 0 $GTM_SERVICE_ACCOUNT_FILE)\""
      ],
      "env": {
        "GTM_SERVICE_ACCOUNT_FILE": "/path/to/service-account.json"
      }
    }
  }
}

Claude Code

claude mcp add wascer-gtm \
  -e GTM_SERVICE_ACCOUNT_FILE="/path/to/service-account.json" \
  -- bash -c 'npx -y mcp-remote https://gtm-mcp.wascer.com/mcp --header "X-GTM-Service-Account: $(base64 -w 0 $GTM_SERVICE_ACCOUNT_FILE)"'

Just replace /path/to/service-account.json with the actual path to your Service Account JSON file. The base64 encoding is handled automatically.

Without Service Account

If you don't have a Service Account, the MCP will use your Google OAuth login instead. You'll have access to GTM accounts that your Google account has permission on.

Claude Desktop / Cursor / VS Code

{
  "mcpServers": {
    "wascer-gtm": {
      "command": "npx",
      "args": ["-y", "mcp-remote", "https://gtm-mcp.wascer.com/mcp"]
    }
  }
}

Claude Code

claude mcp add wascer-gtm -- npx mcp-remote https://gtm-mcp.wascer.com/mcp

When connecting, the browser opens for Google login. After authenticating, the tools become available.

Related MCP server: unboundai-gtm-mcp-server

What you can do

Using natural language, you can ask the AI to:

• List GTM accounts and containers

• Create web and server-side containers

• Create and edit tags, triggers and variables

• Enable built-in variables (Page URL, Event, Click ID, etc.)

• Create server-side clients (GA4 client, etc.)

• Create and publish versions

Usage example

In my GTM account, create a web container called "my-site" with:
- GA4 ID variable with value G-XXXXXXXX
- All Pages trigger
- GA4 Configuration tag pointing to the server
- Publish it

The AI executes all operations automatically via the Google Tag Manager API.

Available tools

Authentication

Google OAuth (default)

When connecting, you log in with your Google account. The MCP accesses GTM accounts that your account has permission on. No additional configuration needed.

Service Account (optional)

For platform-level access (e.g. managing client accounts), point to your Service Account JSON file in the MCP configuration (as shown in the connection examples above). The file is read locally, base64 encoded automatically, and sent via HTTP header — it never appears in chat and is never sent to the LLM.

How to get a Service Account JSON

1. Go to Google Cloud Console → IAM & Admin → Service Accounts

2. Create a Service Account (or use an existing one)

3. Create a JSON key and download it

4. Save the JSON file somewhere on your machine (e.g. ~/keys/service-account.json)

5. Use the file path in the GTM_SERVICE_ACCOUNT_FILE env var in your MCP config

6. In Google Tag Manager, add the SA email as an admin on the accounts you want to manage

Troubleshooting

Reset authentication

rm -rf ~/.mcp-auth

Restart your MCP client to re-login.

"Access blocked" on Google login

Make sure your Google account has access to Tag Manager and the OAuth app has GTM scopes enabled.

Tools not showing up

Use a short server name (e.g. wascer-gtm). Some clients have a 60-character limit for name + tool.

License

Apache-2.0