How do I use bing-seo-mcp?

1. Click on "Deploy Server". 2. Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state. 3. In the chat, type @ followed by the MCP server name and your instructions, e.g., "@bing-seo-mcp show the top search queries for my site in the last 30 days" That's it! The server will respond to your query, and you can continue using it as needed. Here is a step-by-step guide with screenshots.

bing-seo-mcp

by skiddgoddamn

Overview Schema Source Related Servers Discussions Admin

TypeScript

Remote

🅱️ bing-seo-mcp

The full Bing Webmaster Tools API for AI agents — over one MCP server.

Sites & verification · URL submission · Sitemaps · Traffic & crawl stats · Keyword research · URL blocking

A Model Context Protocol server that lets Claude (and any MCP client) drive Bing Webmaster Tools end to end — manage and verify sites, push URLs for indexing, submit sitemaps, pull traffic / query / crawl stats, research keywords, and block URLs. Auth is a single API key — paste it once and you're running.

✨ Highlights

🌐 Sites & verification — list, add, verify, inspect roles
📤 URL submission — single, batch, full-content, with live quota
🗺️ Sitemaps — list and submit feeds
📈 Stats — rank & traffic, queries, pages, crawl stats & issues
🔑 Keyword research — keyword and related-keyword data
🚫 URL blocking — block pages/directories and deep links
🔐 One-key auth — validated on save, stored locally
🛡️ Safety rails — read-only mode and per-call confirm guards

Related MCP server: Bing Webmaster MCP Server

📦 Installation

Run straight from npm with npx (no install needed), or build from source:

# from source
git clone https://github.com/skiddgoddamn/bing-seo-mcp
cd bing-seo-mcp
npm install && npm run build

🔌 Connect to your MCP client

Add to your MCP config (e.g. ~/.claude.json or claude_desktop_config.json):

{
  "mcpServers": {
    "bing-seo": {
      "command": "npx",
      "args": ["-y", "bing-seo-mcp"],
      "env": { "BING_API_KEY": "" }
    }
  }
}

{
  "mcpServers": {
    "bing-seo": {
      "command": "node",
      "args": ["F:/projects/bing-seo-mcp/build/index.js"]
    }
  }
}

🔑 Get your API key

Sign in at Bing Webmaster Tools
Go to Settings → API access → API Key
Copy the key — set it via the b_set_apikey tool or the BING_API_KEY env var

🚀 Setup flow

Step	Tool	What happens
1	`b_set_apikey`	Save your key — validated against the live API before it's stored
2	`bing_sites_get`	List your verified sites
✓	`b_auth_status`	Check whether the key is configured and valid

⚙️ Environment variables

Variable	Default	Description
`BING_API_KEY`	—	Fallback API key (a saved key takes precedence)
`BING_MCP_CONFIG_DIR`	`~/.bing-seo-mcp`	Override the config directory
`B_READONLY`	`false`	Block every mutating tool (`_add` `_submit` `_remove` `_block` `_verify`)
`B_CONFIRM`	`false`	Require a `confirm=true` argument on mutating calls
`B_LOG_LEVEL`	`INFO`	`DEBUG` · `INFO` · `WARNING` · `ERROR`
`B_LOG_BODIES`	`false`	Log request/response bodies to stderr (verbose)
`B_LOG_FILE`	—	Append log lines to a file (default: stderr only)

See .env.example for a ready-to-copy template.

🧰 Tool reference

🔐 Auth

Tool	Description
`b_auth_status`	Show whether an API key is configured and valid
`b_set_apikey`	Save and validate the Bing Webmaster API key

🌐 Site management

Tool	Description
`bing_sites_get`	List all sites for the authenticated user
`bing_site_add`	Add a site to the account
`bing_site_verify`	Trigger ownership verification for a site
`bing_site_roles`	Get roles/owners of a site

📤 URL submission

Tool	Description
`bing_submit_url`	Submit a single URL for indexing
`bing_submit_url_batch`	Submit multiple URLs in one batch
`bing_submit_content`	Submit a URL with its full HTTP content
`bing_url_quota`	Daily/monthly URL submission quota

🗺️ Sitemaps

Tool	Description
`bing_sitemaps_get`	List submitted sitemaps/feeds for a site
`bing_sitemap_submit`	Submit a sitemap/feed URL

📈 Stats & analytics

Tool	Description
`bing_rank_traffic_stats`	Rank and traffic stats for a site
`bing_query_stats`	Search query stats for a site
`bing_page_stats`	Per-page traffic stats
`bing_page_query_stats`	Query stats for a specific page
`bing_crawl_stats`	Crawl stats for a site
`bing_crawl_issues`	Crawl issues/errors for a site

🔑 Keywords

Tool	Description
`bing_keyword_get`	Impression data for an exact keyword
`bing_related_keywords`	Related keywords for a query

🚫 URL blocking

Tool	Description
`bing_blocked_urls_get`	List blocked URLs for a site
`bing_block_url_add`	Block a URL or directory from Bing search
`bing_block_url_remove`	Remove a URL block
`bing_deep_link_block`	Add a deep link block

🛡️ Safety rails

B_READONLY=true — blocks every tool whose name contains _add _submit _remove _block _verify. Reads still work.
B_CONFIRM=true — mutating tools return a preview and require a follow-up call with confirm: true.

📄 License

MIT © skiddgoddamn

Available Tools

24 tools

b_auth_statusA

Show Bing auth status: whether an API key is configured and valid.

Inputs: no named parameters.

bing_blocked_urls_getB

Bing: list blocked URLs for a site.

Inputs: site_url (required).

bing_block_url_addC

Bing: block a URL or directory from Bing search.

Inputs: site_url (required), blocked_url (required), entity_type (required), date.

bing_block_url_removeC

Bing: remove a URL block.

Inputs: site_url (required), blocked_url (required), entity_type (required).

bing_crawl_issuesB

Bing: get crawl issues (errors) for a site.

Inputs: site_url (required).

bing_crawl_statsC

Bing: get crawl stats for a site.

Inputs: site_url (required).

bing_deep_link_blockD

Bing: add a deep link block.

Inputs: market (required), site_url (required), search_url (required), deep_link_url (required).

bing_keyword_getC

Bing: get impression/keyword data for an exact query.

Inputs: q (required), country (required), end_date (required), language (required), +1 more.

bing_page_query_statsC

Bing: get query stats for a specific page.

Inputs: page (required), site_url (required).

bing_page_statsC

Bing: get per-page traffic stats for a site.

Inputs: site_url (required).

bing_query_statsC

Bing: get search query stats for a site.

Inputs: site_url (required).

bing_rank_traffic_statsC

Bing: get rank and traffic stats for a site.

Inputs: site_url (required).

bing_related_keywordsC

Bing: get related keywords for a query.

Inputs: q (required), country (required), end_date (required), language (required), +1 more.

bing_site_addC

Bing: add a site to the account.

Inputs: site_url (required).

bing_sitemaps_getA

Bing: list submitted sitemaps/feeds for a site.

Inputs: site_url (required).

bing_sitemap_submitB

Bing: submit a sitemap/feed URL for a site.

Inputs: feed_url (required), site_url (required).

bing_site_rolesC

Bing: get roles/owners of a site.

Inputs: site_url (required).

bing_sites_getA

Bing: list all sites for the authenticated user.

Inputs: no named parameters.

bing_site_verifyA

Bing: trigger verification for a site (after placing the verification token).

Inputs: site_url (required).

bing_submit_contentB

Bing: submit a URL together with its HTTP content (content submission API).

Inputs: url (required), site_url (required), http_message (required), dynamic_serving, +1 more.

bing_submit_urlB

Bing: submit a single URL for indexing.

Inputs: url (required), site_url (required).

bing_submit_url_batchB

Bing: submit multiple URLs for indexing in one batch.

Inputs: urls (required), site_url (required).

bing_url_quotaA

Bing: get daily/monthly URL submission quota for a site.

Inputs: site_url (required).

b_set_apikeyA

Save the Bing Webmaster Tools API key. Validated via GetUserSites before saving. Get it at Bing Webmaster Tools → Settings → API access → API Key.

Inputs: api_key (required).

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

Deploy Server

One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

TDQS

B3.2/5.0

Scored 2026-07-29 02:55 across 24 tools

Disambiguation5/5

Each tool targets a specific operation (auth, site management, URL submission, sitemaps, stats, keywords, blocking) with clear boundaries. Even similar tools like submit_url, submit_url_batch, and submit_content are differentiated by their purpose and input.

Naming Consistency4/5

Most tools follow a 'bing_<domain>_<action>' pattern, but there are minor inconsistencies: plural vs singular (bing_sites_get vs bing_site_add) and verb placement (bing_site_verify vs bing_verify? Actually consistent) but overall pattern is recognizable.

Tool Count4/5

24 tools is on the higher end but justified by the broad scope of Bing Webmaster Tools (auth, sites, URLs, sitemaps, analytics, keywords, blocking). Each tool provides distinct functionality, so no obvious bloat.

Completeness5/5

The tool surface covers the full lifecycle of Bing SEO: authentication, site management (add, verify, roles), URL submission (single, batch, content), sitemaps, analytics, keywords, and blocking. Only minor gaps like site deletion or sitemap removal, but likely not supported by API.

Maintenance

ActivityInactive

ResponsivenessNo recent community issues

Resources

Related MCP Connectors

FastestRank SEO Intelligence
io.github.fastestrank
Live SEO intelligence, rank tracking, site audits, and backlink analysis for AI agents.
Marketing Web Scraping Search
12
https://app.fastestrank.com/mcp
Metrifyr
cloud.metrifyr
SEO & marketing toolkit for AI agents: GA4, Search Console, AdSense, GTM, PageSpeed, Trends.
Monitoring Search Marketing
2
https://mcp.metrifyr.cloud/mcp
AEO Search
dev.advancelabs
Google Search Console, GA4 and Bing Webmaster data for SEO and AI-search work. 20 read-only tools.
Marketing Search
13
https://aeo.advancelabs.dev/api/mcp/search/mcp
mowtengA
app.mowteng
Google Search Console, Bing, Yandex and IndexNow for AI assistants, with live SEO analyses.
Marketing Research & Data Search
311
https://mowteng.app/mcp

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🅱️ bing-seo-mcp

✨ Highlights

📦 Installation

🔌 Connect to your MCP client

🔑 Get your API key

🚀 Setup flow

⚙️ Environment variables

🧰 Tool reference

🔐 Auth

🌐 Site management

📤 URL submission

🗺️ Sitemaps

📈 Stats &amp; analytics

🔑 Keywords

🚫 URL blocking

🛡️ Safety rails

📄 License

Available Tools

Tool Schema Changelog

TDQS

Maintenance

Resources

Related MCP Connectors

Related MCP Servers

Bing Webmaster Tools MCP

Bing Webmaster MCP Server

Bing Webmaster Tools MCP

bing-webmaster-mcp

📈 Stats & analytics