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shinypebble

openai-ads-mcp

by shinypebble

create_ad_group

Create ad groups with conversational context hints to target user questions and needs, under an existing campaign.

Instructions

Create an ad group under a campaign.

max_bid_micros is 1..100_000_000. Add 3-5 conversational context_hints describing the questions/needs users bring (not just keywords).

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
campaign_idYes
nameYes
billing_event_typeYes
max_bid_microsYes
statusNopaused
context_hintsNo
descriptionNo

Output Schema

TableJSON Schema
NameRequiredDescriptionDefault
idYes
campaign_idNo
nameNo
descriptionNo
context_hintsNo
statusNo
bidding_configNo
serving_issuesNo
created_atNo
updated_atNo
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations indicate non-read-only and non-destructive. The description adds behavioral context: creation operation with parameter constraints. No side effects or auth details, but adequate given annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Three sentences, front-loaded with purpose, then parameter specifics. No redundant content; every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Lacks explanation of prerequisites (e.g., how to obtain campaign_id) and output (though output schema exists). Missing guidance on required parameters' semantics; moderately complete for a creation tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%. Description adds meaning to 'max_bid_micros' (range) and 'context_hints' (conversational hints), but leaves 5 other parameters (e.g., 'billing_event_type', 'status') unexplained, partially compensating.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the verb 'Create' and the resource 'ad group under a campaign', distinguishing it from siblings like 'create_campaign' and 'create_ad_variant'.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

Provides specific guidance on using 'max_bid_micros' (range 1-100,000,000) and 'context_hints' (3-5 conversational hints not just keywords), aiding correct invocation. However, it does not explicitly differentiate when to use this tool vs alternatives.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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