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sheepit-ai

sheepit-mcp

Official
by sheepit-ai

Create a campaign (draft)

campaign_create

Creates a draft marketing campaign with multi-channel support (email, social, webhook), audience targeting via rule conditions, and configurable success metrics.

Instructions

Create a new campaign in draft status. The campaign isn't running until you call campaign_preview followed by campaign_launch. Channels: each entry needs a kind (email|meta|google|tiktok|linkedin|webhook). Audience: array of RuleCondition {field, op, values[]}. Success metric: {event_name, window_seconds?} — defaults to a 7-day conversion window.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
keyYes
nameYes
descriptionNo
goalNo
environment_idNo
audienceNo
channelsNo
creativeNo
experiment_idNo
success_metricNo
budgetNo
scheduled_startNo
scheduled_endNo
timezoneNoUTC
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so description carries full burden. It mentions the campaign starts as draft and defaults for success_metric window. But it omits side effects, idempotency, rate limits, and return behavior.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Description is three sentences, front-loaded with purpose, and uses backticks for clarity. It's efficient but could be more organized.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 14 parameters, nested objects, no output schema, and no annotations, the description is incomplete. Missing parameter details, return value, and error conditions limit its usefulness.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 0%. Description explains three parameter groups (channels, audience, success_metric) out of 14. Many parameters like key, name, budget, creative are unmentioned, leaving gaps.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it creates a campaign in draft status, matching the title. It differentiates from launch tools by mentioning the draft-to-launch workflow, but doesn't explicitly distinguish from all sibling tools like campaign_update.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines3/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explains the workflow: create draft, then preview, then launch. This helps when to use. However, it doesn't specify when NOT to use (e.g., immediate launch) or prerequisites like environment existence.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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