impact_craft_message
Create positioning statements and message architecture for B2B products. Define target customer, category, differentiator, competitor, and key benefit to craft compelling value-driven messaging.
Instructions
Create positioning statements and message architecture (C phase)
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| category | Yes | Market category | |
| key_benefit | Yes | Primary benefit delivered | |
| company_name | Yes | Your company name | |
| target_customer | Yes | Who is this for? | |
| main_alternative | Yes | Primary competitor or alternative | |
| key_differentiator | Yes | Main differentiation | |
| product_description | Yes | Brief description of your product/service |