CRAFT Content MCP Server
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
No arguments | |||
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| case_study_generatorA | Generate complete B2B case study with Challenge-Solution-Results structure, customer quotes, metrics callouts, plus one-pager and social snippets. |
| newsletter_builderA | Generate complete newsletter with hook, sections, CTAs, and 10 subject line options. |
| webinar_scriptA | Generate complete webinar script with slides outline, speaker notes, Q&A prep, and engagement prompts. |
| content_repurposerA | Transform one piece into 10+ formats: LinkedIn, Twitter, email, blog, video script, infographic, podcast. |
| thought_leadership_seriesA | Generate 5-post LinkedIn series with interconnected themes, hooks, and engagement prompts. |
| testimonial_captureB | Generate testimonial request emails, interview questions, and formatted output templates. |
| sales_enablement_contentA | Generate pitch scripts (30s/2min/5min), objection handlers, discovery questions, competitive responses. |
| craft_content_improverA | Analyze and improve any content using CRAFT principles. Returns score and improved version. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 8 tools
Each tool targets a distinct content type or process: case studies, newsletters, webinars, repurposing, LinkedIn series, testimonials, sales enablement, and content improvement. Even where content_repurposer and thought_leadership_series both touch LinkedIn, they serve clearly different functions—transforming existing content vs. creating an original series—so no ambiguity exists.
Most tool names follow a predictable 'content_type_purpose' pattern (e.g., case_study_generator, newsletter_builder, webinar_script). A few, like content_repurposer and craft_content_improver, use a verb-noun style, but the overall naming is still consistent in readability and adheres to snake_case throughout, with only minor stylistic deviations.
With 8 tools, the server is well-scoped for a content marketing niche. Each tool covers a distinct deliverable or workflow, and the count is neither too sparse to be useful nor too bloated to navigate easily.
The tool surface covers a broad range of content marketing needs: long-form, email, social, video, sales, and improvement. There’s no dedicated blog/article generator, but content_repurposer can produce blog content, so the gap is minor and easy to work around.