Adobe Target MCP
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TDQS
Scored across 32 tools
Several tools occupy overlapping conceptual space: createABActivity and createActivityFromModifications are both permanently-locked activity creation paths with similar warnings, and the many performance/orders report tools plus getEntityRevisions/getRevisions can be confused. The extensive descriptions help, but an agent must read a lot of text to safely choose among them.
Names follow a consistent verb-first camelCase pattern (list*, get*, create*, update*), which is predictable and easy to scan. Minor deviations like createActivityFromModifications instead of createXTActivity, getAtjsSettings capitalization, and getMockupAnalysisInstructions break strict symmetry but are not chaotic.
32 tools is heavy for a single MCP server, especially with separate per-activity-type report tools, two locked activity-creation tools, and two revision tools. It is not an extreme 50+ surface, but it clearly exceeds the range where each tool's role remains immediately obvious.
Core workflows are covered: offers support create/get/list/update, A/B activities support create/get/list/update/state, and reporting spans A/B, XT, and APT. However, lifecycle coverage has notable gaps—no delete for offers/audiences/response tokens, no update for audiences, and XT activities lack dedicated get/update tooling beyond the discouraged createActivityFromModifications.