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Reddit Ads MCP Server

by sbmeaper

Reddit Ads MCP Server

A Model Context Protocol (MCP) server that provides read-only access to the Reddit Ads API v3.

Features

  • List ad accounts, campaigns, ad groups, and ads

  • Generate performance reports with flexible metrics and breakdowns

  • Daily performance trends

  • OAuth2 authentication with automatic token refresh

  • Configurable defaults for account ID and metrics

Related MCP server: tiktok-ads-mcp

Setup

1. Create a Reddit Developer App

  1. Go to https://www.reddit.com/prefs/apps

  2. Click "create another app..."

  3. Fill in:

    • name: reddit-ad-mcp (or your preference)

    • type: Select "script"

    • redirect uri: http://localhost:8080 (won't be used but required)

  4. Click "create app"

  5. Note your client_id (under the app name) and client_secret

2. Get a Refresh Token

You need to do a one-time OAuth flow to get a refresh token:

# 1. Open this URL in your browser (replace CLIENT_ID):
https://www.reddit.com/api/v1/authorize?client_id=CLIENT_ID&response_type=code&state=random&redirect_uri=http://localhost:8080&duration=permanent&scope=adsread

# 2. Authorize the app - you'll be redirected to localhost with a ?code= parameter

# 3. Exchange the code for tokens (replace CLIENT_ID, CLIENT_SECRET, and CODE):
curl -X POST https://www.reddit.com/api/v1/access_token \
  -u "CLIENT_ID:CLIENT_SECRET" \
  -d "grant_type=authorization_code&code=CODE&redirect_uri=http://localhost:8080"

# 4. Save the refresh_token from the response

3. Configure the MCP Server

Create config.local.json (copy from config.json):

{
  "reddit_api": {
    "base_url": "https://ads-api.reddit.com/api/v3",
    "auth": {
      "client_id": "YOUR_CLIENT_ID",
      "client_secret": "YOUR_CLIENT_SECRET",
      "refresh_token": "YOUR_REFRESH_TOKEN",
      "user_agent": "reddit-ad-mcp/1.0"
    }
  },
  ...
  "defaults": {
    "account_id": "YOUR_AD_ACCOUNT_ID"
  }
}

4. Install Dependencies

python -m venv .venv
source .venv/bin/activate
pip install -r requirements.txt

5. Add to Claude Desktop

Add to your Claude Desktop config (~/Library/Application Support/Claude/claude_desktop_config.json):

{
  "mcpServers": {
    "reddit-ads": {
      "command": "/path/to/reddit-ad-mcp/.venv/bin/python",
      "args": ["/path/to/reddit-ad-mcp/server.py"]
    }
  }
}

Available Tools

Tool

Description

get_accounts

List all accessible ad accounts

get_campaigns

List campaigns for an account

get_ad_groups

List ad groups (optionally filtered by campaign)

get_ads

List ads (optionally filtered by ad group)

get_performance_report

Generate a performance report with custom metrics and breakdowns

get_daily_performance

Convenience tool for daily trend analysis

Example Queries

Once connected to Claude, you can ask things like:

  • "Show me my Reddit ad accounts"

  • "What campaigns do I have running?"

  • "How did my ads perform last week?"

  • "Show me daily spend for the last 30 days"

  • "Break down campaign performance by country"

Report Metrics

Available metrics for performance reports:

Core: impressions, reach, clicks, spend, ecpm, ctr, cpc

Video: video_viewable_impressions, video_fully_viewable_impressions, video_watched_25/50/75/100_percent

Conversions: conversion_purchase_clicks, conversion_purchase_views, conversion_add_to_cart_clicks, conversion_lead_clicks, conversion_sign_up_clicks, conversion_page_visit_clicks

Report Breakdowns

Available breakdown dimensions: date, country, region, community, placement, device_os

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