Snapchat Ads MCP Server
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
| SNAPCHAT_CLIENT_ID | Yes | Your Snapchat OAuth app client ID. | |
| SNAPCHAT_CONFIG_FILE | No | Path to a client-specific config file for multi-client setup (optional). | |
| SNAPCHAT_CLIENT_SECRET | Yes | Your Snapchat OAuth app client secret. |
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {
"listChanged": false
} |
| prompts | {
"listChanged": false
} |
| resources | {
"subscribe": false,
"listChanged": false
} |
| experimental | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| snapchat_get_ad_accountsA | List all Snapchat Ad Accounts linked to this config. When an org_id is saved in config, only that org's accounts are returned — preventing cross-client data access in agency setups. |
| snapchat_get_campaignsA | List all campaigns for a Snapchat Ad Account with status and budget info. Returns ACTIVE, PAUSED, and COMPLETED campaigns — excludes DELETED only. Results cached for 5 minutes. |
| snapchat_get_ad_squadsA | List all Ad Squads for an account or specific campaign. Excludes DELETED. Results cached for 5 minutes. |
| snapchat_get_adsA | List all Ads in an account. Excludes DELETED. Results cached for 5 minutes. |
| snapchat_get_performance_statsA | Get performance statistics for a campaign, ad squad, or ad. Returns: impressions, swipe-ups, spend, CTR, eCPM, video views, conversions, ROAS. Results cached per entity + date range for 5 minutes. |
| snapchat_get_account_reportA | Full account-level performance report with per-campaign breakdown. Uses breakdown=campaign to fetch all campaign stats in 2 API calls total (1 for campaign names, 1 bulk stats call) — same efficiency as Meta Ads API. Falls back to concurrent per-campaign calls if breakdown endpoint returns an error. Results cached per account + date range for 5 minutes. |
| snapchat_update_statusA | Pause or activate a campaign, ad squad, or ad. Automatically clears cached data for the account after the update. |
| snapchat_update_campaign_budgetA | Update the daily budget or lifetime spend cap of a campaign. $1 = 1,000,000 micro-dollars. Example: $50/day = 50000000. Automatically clears cached data for the account after the update. |
| snapchat_get_creativesA | List all creatives in your ad account. Results cached for 5 minutes. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 9 tools
Each tool targets a distinct entity or operation (accounts, campaigns, ad squads, ads, creatives, performance stats, budget update, status update, and account report). No two tools have overlapping purposes, making selection unambiguous.
All tools follow a consistent 'snapchat_{verb}_{noun}' pattern with snake_case. Verbs are either 'get' for retrieval or 'update' for modification, ensuring predictability.
With 9 tools, the set is well-scoped for an ads platform. It covers key entities and operations without being overwhelming or too sparse.
The tool set provides read operations for all major entities and updates for budget and status, but lacks create/delete functionality for campaigns, ad squads, ads, and creatives, which are common advertising operations.