Parsley MCP Server
Cross-references Parsley lead intelligence with HubSpot CRM data for automated follow-up prioritization and deal preparation.
Cross-references Parsley lead intelligence with Salesforce CRM data for automated follow-up prioritization and deal preparation.
Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Parsley MCP ServerWhich leads went hot this week?"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Parsley MCP Server
A Model Context Protocol server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your Parsley account to AI assistants like Claude Desktop and Cursor.
What it does
Ask your AI assistant natural questions about your leads:
"Which leads went hot this week?"
"Show me the MEDDIC gaps for recent conversations"
"Any high-intent visitors that nobody's followed up on?"
"What are people asking that my chatbot can't answer?"
If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.
Setup
1. Get your API key
Generate an API key at parsley.id/hub/api-keys. You need a Parsley account with the chatbot enabled.
2. Configure Claude Desktop
Add to your Claude Desktop config file:
macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json
{
"mcpServers": {
"parsley": {
"command": "npx",
"args": ["-y", "@tryparsley/mcp-server"],
"env": {
"PARSLEY_API_KEY": "pk_live_your_key_here"
}
}
}
}3. Configure Cursor
Add to your Cursor MCP settings (.cursor/mcp.json):
{
"mcpServers": {
"parsley": {
"command": "npx",
"args": ["-y", "@tryparsley/mcp-server"],
"env": {
"PARSLEY_API_KEY": "pk_live_your_key_here"
}
}
}
}Environment variables
Variable | Required | Description |
| Yes | Your Parsley API key ( |
| No | API base URL (defaults to |
Tools (8)
Free tier
Tool | Description |
| Dashboard overview - profile views, conversations, lead quality breakdown, top topics, conversion rate |
Business tier
Tool | Description |
| List recent conversations with filtering by lead quality, intent signal, date range |
| Full conversation detail - MEDDIC signals with evidence quotes, engagement, enrichment |
| Hot and warm leads with MEDDIC evidence - the morning briefing tool |
| Find conversations by MEDDIC signals, intent score, or topic |
| Unanswered chatbot questions grouped by topic and frequency |
| Extracted company, role, timeline, and budget context from conversations |
| Aggregate MEDDIC signal distribution - per-signal counts, top combinations |
Prompts (5)
Predefined workflow templates that appear in Claude's prompt picker.
Prompt | Cross-MCP | Description |
| Yes | Hot leads summary with follow-up priorities. Cross-references CRM if connected. |
| Yes | Qualified leads with no recent CRM activity. Requires a CRM MCP. |
| No | MEDDIC gaps with suggested follow-up questions for each lead. |
| No | Knowledge gaps turned into blog post, chatbot doc, and FAQ suggestions. |
| Optional | Pre-call briefing on a company/person. Pulls CRM context if available. |
Cross-MCP workflows
Prompts marked "Cross-MCP" work with any CRM that has an MCP server. Connect both Parsley and your CRM's MCP to Claude, and the prompts will orchestrate across both automatically. No extra configuration needed.
Tested with: Attio, HubSpot, Salesforce, Copper, Pipedrive.
Tier gating
Free plan:
get_analytics_summarytool onlyBusiness plan: All 8 tools + all 5 prompts
Upgrade at parsley.id/pricing.
Development
git clone https://github.com/peterjduffy/parsley-mcp.git
cd parsley-mcp
npm install
npm run build
PARSLEY_API_KEY=pk_live_xxx node dist/index.jsLicense
MIT
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