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peterjduffy

Parsley MCP Server

by peterjduffy

Parsley MCP Server

A Model Context Protocol server that exposes buyer intent signals, MEDDIC qualification data, and lead intelligence from your Parsley account to AI assistants like Claude Desktop and Cursor.

What it does

Ask your AI assistant natural questions about your leads:

  • "Which leads went hot this week?"

  • "Show me the MEDDIC gaps for recent conversations"

  • "Any high-intent visitors that nobody's followed up on?"

  • "What are people asking that my chatbot can't answer?"

If you also have a CRM MCP connected (Attio, HubSpot, Salesforce, etc.), Claude can cross-reference automatically - finding hot leads with no CRM follow-up, prepping you for calls with full context from both systems.

Related MCP server: sales-intelligence

Setup

1. Get your API key

Generate an API key at parsley.id/hub/api-keys. You need a Parsley account with the chatbot enabled.

2. Configure Claude Desktop

Add to your Claude Desktop config file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

3. Configure Cursor

Add to your Cursor MCP settings (.cursor/mcp.json):

{
  "mcpServers": {
    "parsley": {
      "command": "npx",
      "args": ["-y", "@tryparsley/mcp-server"],
      "env": {
        "PARSLEY_API_KEY": "pk_live_your_key_here"
      }
    }
  }
}

Environment variables

Variable

Required

Description

PARSLEY_API_KEY

Yes

Your Parsley API key (pk_live_...)

PARSLEY_BASE_URL

No

API base URL (defaults to https://www.parsley.id)

Tools (8)

Every account

Tool

Description

get_analytics_summary

Dashboard overview - profile views, conversations, lead quality breakdown, top topics, conversion rate

With conversation balance

Tool

Description

get_conversations

List recent conversations with filtering by lead quality, intent signal, date range

get_conversation_detail

Full conversation detail - MEDDIC signals with evidence quotes, engagement, enrichment, discovery field values

get_hot_leads

Hot and warm leads with MEDDIC evidence - the morning briefing tool

search_by_intent

Find conversations by MEDDIC signals, intent score, or topic

get_knowledge_gaps

Unanswered chatbot questions grouped by topic and frequency

get_lead_enrichment

Extracted company, role, timeline, and budget context from conversations

get_meddic_summary

Aggregate MEDDIC signal distribution - per-signal counts, top combinations

Prompts (5)

Predefined workflow templates that appear in Claude's prompt picker.

Prompt

Cross-MCP

Description

morning_briefing

Yes

Hot leads summary with follow-up priorities. Cross-references CRM if connected.

stale_leads_check

Yes

Qualified leads with no recent CRM activity. Requires a CRM MCP.

coaching_gaps

No

MEDDIC gaps with suggested follow-up questions for each lead.

content_opportunities

No

Knowledge gaps turned into blog post, chatbot doc, and FAQ suggestions.

deal_prep

Optional

Pre-call briefing on a company/person. Pulls CRM context if available.

Cross-MCP workflows

Prompts marked "Cross-MCP" work with any CRM that has an MCP server. Connect both Parsley and your CRM's MCP to Claude, and the prompts will orchestrate across both automatically. No extra configuration needed.

Tested with: Attio, HubSpot, Salesforce, Copper, Pipedrive.

Access

  • get_analytics_summary runs on every account

  • The other 7 tools and all 5 prompts require conversation balance - every new account gets 10 free conversations, then it is 25¢ each

See parsley.id/pricing.

Agencies

Every tool accepts an optional client parameter: pass a managed client's org id to query that client's data instead of your own. The API key owner must hold an admin-equivalent membership in the client org - validated server-side, so a key can never reach data its owner couldn't see in the dashboard.

Development

git clone https://github.com/peterjduffy/parsley-mcp.git
cd parsley-mcp
npm install
npm run build
PARSLEY_API_KEY=pk_live_xxx node dist/index.js

License

MIT

A
license - permissive license
-
quality - not tested
B
maintenance

Maintenance

Maintainers
Response time
Release cycle
Releases (12mo)
Commit activity

Resources

Unclaimed servers have limited discoverability.

Looking for Admin?

If you are the server author, to access and configure the admin panel.

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