Google Tag Manager MCP Server
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- AlicenseNot gradedqualityDmaintenanceEnables AI agents to manage Google Tag Manager accounts, containers, workspaces, tags, triggers, variables, and versions via the Tag Manager API v2.2Apache 2.0
- AlicenseBqualityCmaintenanceEnables comprehensive management of Google Tag Manager accounts, containers, workspaces, tags, triggers, and variables through OAuth2 authentication, allowing users to create, update, and publish GTM configurations via natural language.2632 npmMIT
- AlicenseNot gradedqualityAmaintenanceEnables interaction with Google Tag Manager through its API with built-in Google OAuth authentication. Allows managing GTM containers, tags, triggers, and variables through natural language.182 npm216Apache 2.0
- AlicenseNot gradedqualityCmaintenanceEnables MCP-compatible AI assistants to read and manage Google Tag Manager containers, tags, triggers, variables, and other GTM resources through the GTM API v2, with all processing running locally using the user's own Google credentials.32 npmMIT
- AlicenseNot gradedqualityBmaintenanceEnables LLMs to manage Google Tag Manager containers through exported JSON files, with full CRUD operations on tags, triggers, variables, and folders, plus validation and analysis tools.15 npmMIT
- AlicenseNot gradedqualityCmaintenanceEnables full Google Tag Manager management via the GTM API v2, including tags, triggers, variables, and version publishing, with workspace-based change tracking.MIT
TDQS
Scored across 112 tools
The consistent list/get/create/update/delete/revert pattern makes most tools clearly distinct by entity. However, version-related tools (get_version, get_live_version, get_latest_version_header, set_latest_version) and publish-related tools (publish_version, publish_workspace, create_version) could be confused at a glance, though their descriptions disambiguate them well.
Tool names follow a strict verb_noun convention throughout, with consistent CRUD verbs (list/get/create/update/delete/revert) applied per entity. Exceptions like lookup_container, quick_preview_workspace, and summarize_container are also verb-first and clear, so the pattern remains predictable.
112 tools is an extreme count, far beyond the 50+ threshold for a score of 1. While the Google Tag Manager API is broad, exposing full CRUD for a dozen entity types plus many convenience helpers results in an overwhelming surface that would be difficult for an agent to navigate efficiently.
The surface covers the full lifecycle across accounts, permissions, containers, environments, versions, workspaces, and every workspace entity type (tags, triggers, variables, folders, templates, clients, transformations, zones, gtag configs). Convenience tools for searching, summarizing, and bulk operations close most practical gaps.