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create_keyword_cluster

Create strategic keyword clusters by grouping related keywords with shared search intent for use as content briefs including competitive landscape and target content type.

Instructions

Create a strategic keyword cluster with its keywords in a single call. Each cluster groups related keywords sharing search intent and serves as a content brief with: strategic rationale, competitive landscape, target content type, and keyword assignments.

Always include the keywords array — keywords that don't exist yet are auto-created as target keywords. Returns keywords_assigned and keywords_created counts to confirm what was added.

Use this during keyword research conversations to organize findings into actionable clusters. Each cluster maps to one page and guides content creation.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
domainNoSite domain. Uses SEO_CLIENT_DOMAIN if not provided.
project_idNoProject UUID.
nameYesCluster name (e.g., "Pain Point / Problem-Aware")
descriptionNoStrategic rationale — why target this cluster?
priorityNoCluster priority
competitive_landscapeNoWhat currently ranks, competitors, positioning gaps
notesNoFree-form strategic notes
target_content_typeNoContent type: blog_post, landing_page, guide, authority_page, tool_page, feature_page
target_urlNoProposed SEO-optimized URL path for this content (e.g., "/blog/why-ai-websites-look-the-same"). Always propose a URL based on the primary keyword and content type, even if the page does not exist yet.
keywordsNoKeywords to assign. Strings default to secondary. Use {keyword, tier} for per-keyword control. tertiary = tracking/long-tail (no placement audit requirements).
primary_keywordNoThe head term for this cluster — set as primary tier. All other keywords default to secondary.
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations provided, the description discloses that keywords not yet existing are auto-created as target keywords, and that the tool returns keywords_assigned and keywords_created counts. It does not cover all edge cases (e.g., error handling, idempotency), but the core behavioral traits are clearly stated.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is three concise paragraphs with no wasted words. The first sentence immediately states the tool's action, and critical usage tips (keywords array, return counts) are front-loaded. Every sentence serves a purpose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool's complexity (11 parameters, 1 required) and no output schema, the description sufficiently covers the main purpose, auto-creation behavior, and return values. It lacks details on error handling or idempotency but is reasonably complete for typical use.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so parameters are well-documented in the schema. The description adds context about auto-creation of keywords and return counts but does not significantly enhance parameter-level understanding beyond what the schema already provides.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states that the tool creates a strategic keyword cluster with keywords in a single call, grouping related keywords by search intent and serving as a content brief. This distinguishes it from sibling tools like suggest_keywords (suggestion) or get_keyword_clusters (retrieval).

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description advises using this tool during keyword research conversations to organize findings into actionable clusters, and explicitly instructs to always include the keywords array. It provides context but lacks explicit exclusions or alternatives when not to use.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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