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raihan675

OpenAI Ads & Conversion Intelligence MCP Server

by raihan675

Create Conversion Event Setting

create_conversion_event_setting

Define active conversion goals by binding standard or custom events to a pixel source ID, enabling oCPC conversion-optimized campaigns.

Instructions

Defines an active conversion goal (e.g. 'order_created', 'lead_created', 'registration_completed') bound to a pixel source ID. Required for oCPC conversion-optimized campaigns.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
nameYesDisplay name for the conversion definition (e.g. 'Purchases')
source_idYesConversion source ID returned by pixel creation (clidsrc_*)
event_typeYesStandard event (e.g. 'order_created', 'lead_created', 'registration_completed') or 'custom'
custom_event_nameNoRequired if event_type is 'custom'
attribution_window_daysNoAttribution window in days (defaults to 30)

Schema Changelog

Changes observed during successful MCP inspections.

  1. First observedv1.0.0

TDQS

A3.7/5.0
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description carries the burden of behavioral disclosure. It usefully states that the tool defines an active conversion goal tied to a pixel source, implying a creation side effect. But it omits details such as prerequisites for the pixel source, authentication/permission needs, or what the tool returns.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is compact and front-loaded: the first sentence identifies the operation and object, and the second sentence gives the key use case. There is no filler or repetitive content.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness3/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

The description is reasonably complete given full schema coverage, but there is no output schema and no annotations. It lacks explicit information about the expected response, the need for an already-created pixel source ID, and edge-case behavior such as custom_event_name for custom event types, leaving meaningful gaps.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, so the parameters are already well-documented in the schema. The description adds high-level context and examples, but no additional parameter semantics beyond what the schema already provides, so the baseline score of 3 is appropriate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description uses a specific verb ('Defines') and resource ('conversion goal'), with concrete examples of event types and the binding to a pixel source ID. It is clear about what the tool does, though it does not explicitly name or contrast sibling tools.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description gives clear usage context: this tool is required for oCPC conversion-optimized campaigns, which helps an agent decide when to use it. However, it does not mention exclusions or alternative tools, so it stops short of full routing guidance.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.