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qalvinahmad

ads-mcp

by qalvinahmad

AdMob mediation report

admob_mediation_report
Read-onlyIdempotent

Retrieve AdMob mediation performance data including revenue, impressions, clicks, and eCPM. Filter by ad source, date range, and other dimensions to analyze ad network effectiveness.

Instructions

Generate an AdMob Mediation report (per ad-source revenue and performance).

Dimensions: DATE, MONTH, WEEK, AD_SOURCE, AD_SOURCE_INSTANCE, AD_UNIT, APP, MEDIATION_GROUP, COUNTRY, FORMAT, PLATFORM, MOBILE_OS_VERSION, GMA_SDK_VERSION, APP_VERSION_NAME, SERVING_RESTRICTION. Only one time dimension (DATE/MONTH/WEEK) per request.

Metrics: AD_REQUESTS, CLICKS, ESTIMATED_EARNINGS, IMPRESSIONS, IMPRESSION_CTR, MATCHED_REQUESTS, MATCH_RATE, OBSERVED_ECPM. Monetary values are returned already divided from micros into currency units.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
rawNoReturn the raw API JSON instead of a formatted table
metricsNoMetrics to include (defaults to IMPRESSIONS, CLICKS, ESTIMATED_EARNINGS)
end_dateNoEnd date in YYYY-MM-DD (defaults to start_date)
time_zoneNoIANA timezone, e.g. "Asia/Jakarta"
account_idNoAdMob publisher ID, e.g. "pub-1234567890123456". Omit to use the first account of the authorized user.
dimensionsNoDimensions to group by
start_dateYesStart date in YYYY-MM-DD
currency_codeNoISO 4217 currency code for monetary metrics, e.g. "USD"
max_report_rowsNoMax rows to return (1-100000)
sort_conditionsNoSort conditions
dimension_filtersNoDimension filters to apply
Behavior4/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate readOnly, idempotent, and non-destructive behavior. The description adds useful behavioral details: monetary values are pre-divided from micros, and only one time dimension permitted. No contradictions with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is moderately concise, front-loaded with purpose, and enumerates dimensions/metrics clearly. It could be slightly shorter but every sentence adds value.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness4/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the complexity of 11 parameters and no output schema, the description covers key aspects: purpose, available dimensions/metrics, time dimension constraint, and monetary value format. It does not detail return structure beyond raw/table, but the 'raw' parameter addresses that.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters4/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is 100% with per-parameter descriptions. The description adds value beyond the schema by explaining constraints (only one time dimension) and data format (monetary values pre-divided), which are not obvious from the schema alone.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool generates an AdMob Mediation report for per ad-source revenue and performance, and lists allowed dimensions and metrics. This verb+resource combination is specific and distinguishes from siblings like admob_network_report, which likely focuses on network-level data.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides clear usage context by stating that only one time dimension (DATE/MONTH/WEEK) is allowed per request and defines default metrics. However, it does not explicitly exclude sibling tools or specify when to use this tool versus alternatives like admob_network_report.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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