mcp-gtm-ga4

MCP server for Google Tag Manager and GA4 -- tag management, consent auditing, workspace versioning, and analytics reporting via Claude.

Features

• 14 tools spanning GTM workspace management (tags, triggers, variables), consent compliance auditing, workspace preview/versioning, and GA4 reporting

• Sandbox safety -- all write operations verify they target the resolved workspace, refusing to write to non-sandbox workspaces

• Multi-client support -- configure per-client via environment variables

• Auto-detects Default Workspace ID -- no need to manually specify workspace IDs unless using a custom sandbox

Related MCP server: Google Analytics MCP Server

Installation

npm install mcp-gtm-ga4

Or clone and build:

git clone https://github.com/mharnett/mcp-gtm-ga4.git
cd mcp-gtm-ga4
npm install
npm run build

Configuration

Security: Never share your .mcp.json file or commit it to git -- it may contain API credentials. Add .mcp.json to your .gitignore.

All configuration is via environment variables. No config.json file is needed.

See config.example.json for a reference template.

Usage

Claude Code (.mcp.json)

{
  "mcpServers": {
    "gtm-ga4": {
      "command": "node",
      "args": ["/path/to/mcp-gtm-ga4/dist/index.js"],
      "env": {
        "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service-account.json",
        "GTM_ACCOUNT_ID": "1234567890",
        "GTM_CONTAINER_ID": "9876543",
        "GA4_PROPERTY_ID": "331956119"
      }
    }
  }
}

npx

GTM_ACCOUNT_ID=1234567890 \
GTM_CONTAINER_ID=9876543 \
GA4_PROPERTY_ID=331956119 \
GOOGLE_APPLICATION_CREDENTIALS=/path/to/sa.json \
npx mcp-gtm-ga4

Claude Desktop: Add to ~/Library/Application Support/Claude/claude_desktop_config.json (macOS) or %APPDATA%\Claude\claude_desktop_config.json (Windows).

Safety

Workspace sandbox protection

All write operations (gtm_update_tag, gtm_create_tag, gtm_preview, gtm_create_version) verify they target the resolved workspace before executing. If a request attempts to write to a different workspace, the server returns a SafetyError and blocks the operation.

This prevents accidental production changes when the MCP server is configured against a sandbox workspace.

Tools

GTM Tags

GTM Structure

GTM Consent

GTM Workspace

GA4 Reports

GA4 Admin

Architecture

• GTM API: googleapis (Tag Manager v2)

• GA4 Data: @google-analytics/data (BetaAnalyticsDataClient)

• GA4 Admin: @google-analytics/admin (AnalyticsAdminServiceClient)

• Resilience: cockatiel (retry, circuit breaker, timeout policies)

• Logging: pino with pino-pretty

• Transport: MCP SDK stdio transport

License

MIT

Author

Built by Mark Harnett / drak-marketing