meta-ads-mcp
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TDQS
Scored across 36 tools
Most tools target distinct resources and actions (e.g., get_campaigns vs get_campaign_details), but a few pairs like get_ad_creatives vs get_creative_details (one takes ad_id, the other creative_id) and search vs search_ads_archive could cause misselection if not read carefully. The detailed descriptions largely clear up these boundaries.
The vast majority of tools follow a verb_noun snake_case pattern (get_campaigns, create_adset, update_ad), but there are minor deviations: bare verbs 'search' and 'fetch', 'get_login_link' with three components, and inconsistent use of 'details' vs 'info' (get_ad_details vs get_account_info). Overall the pattern is predictable.
With 36 tools, this server is well beyond the 25-tool threshold that the rubric considers too many. While the Meta Ads API is broad, this large surface would be heavy for an agent to navigate and many tools could potentially be consolidated.
The core lifecycle for campaigns, ad sets, ads, and creatives is covered (create/read/update with status archiving serving as the delete mechanism). Minor gaps include no direct listing of creatives by account and a reference to a non-existent bulk_get_insights tool in get_insights, but agents can work around these via existing tools.