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Keyword Research MCP

by pccaza
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Python
Remote

Keyword Research MCP

Keyword Research MCP 是一个轻量级的本地 MCP 服务器，用于检索和规范化 Google Ads 关键词规划证据。它正在积极开发中；当前仓库包含可执行的项目基础，以及类型化、经过测试的研究接口和生产级 Google Ads 适配器。实现计划中描述的 MCP 工具注册仍在构建中。

Google Ads 中的付费竞争描述的是广告主活动。本项目不将其呈现为自然排名难度，也不计算综合关键词得分。

环境要求

  • Python 3.10 至 3.14

  • uv

测试不需要 Google Ads 凭据。当生产适配器连接到 Google Ads 时，才需要这些凭据。

Related MCP server: Google Ads MCP Server

Google Ads 配置

生产适配器使用 google-ads==31.2.0，并明确选择 Google Ads API v25。请配置恰好一个目标客户和一种身份验证方法。客户 ID 可能包含连字符；它们会在内存中被规范化。

对于用户 OAuth，请设置：

export GOOGLE_ADS_DEVELOPER_TOKEN="developer-token-placeholder"
export GOOGLE_ADS_CUSTOMER_ID="123-456-7890"
export GOOGLE_ADS_LOGIN_CUSTOMER_ID="987-654-3210" # optional manager account
export GOOGLE_ADS_CLIENT_ID="client-id-placeholder"
export GOOGLE_ADS_CLIENT_SECRET="client-secret-placeholder"
export GOOGLE_ADS_REFRESH_TOKEN="refresh-token-placeholder"

对于服务账号，请省略三个用户 OAuth 设置，并设置：

export GOOGLE_ADS_DEVELOPER_TOKEN="developer-token-placeholder"
export GOOGLE_ADS_CUSTOMER_ID="123-456-7890"
export GOOGLE_ADS_JSON_KEY_FILE_PATH="/path/to/service-account.json"
export GOOGLE_ADS_IMPERSONATED_EMAIL="ads-user@example.test" # optional

或者，将 GOOGLE_ADS_CONFIGURATION_FILE_PATH 指向本地的 google-ads.yaml：

developer_token: developer-token-placeholder
customer_id: "123-456-7890"
login_customer_id: "987-654-3210"
client_id: client-id-placeholder
client_secret: client-secret-placeholder
refresh_token: refresh-token-placeholder

可选进程设置为 KEYWORD_RESEARCH_CACHE_CAPACITY（默认 128）和 KEYWORD_RESEARCH_LOG_LEVEL（默认 INFO）。凭据文件、google-ads.yaml 和 .env 文件会被 Git 忽略。

设置并运行

uv sync
uv run keyword-research-mcp

该命令通过 stdio 运行，因此它会静默等待 MCP 客户端，并且只向标准输出写入协议消息。

开发

运行与 CI 中相同的质量检查：

uv run ruff format --check .
uv run ruff check .
uv run pyright
uv run pytest
uv build

有关预期的工具契约、架构、交付阶段和产品边界，请参阅实现计划。

许可证

MIT

Install Server
A
license - permissive license
Not graded
quality - not tested
C
maintenance

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