gsc_brand_nonbrand
Segment Google Search Console traffic by branded vs. non-branded queries. Get aggregated clicks, impressions, CTR, position, and top queries for each segment.
Instructions
Split search traffic into branded and non-branded query segments. Returns aggregated clicks, impressions, CTR, and position for each segment, plus top queries.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| site_url | No | Site URL in GSC format, e.g. 'sc-domain:example.com'. Uses config default if omitted. | |
| start_date | Yes | Start date in YYYY-MM-DD format. | |
| end_date | Yes | End date in YYYY-MM-DD format. | |
| brand_terms | Yes | Brand terms to match against queries (case-insensitive). Any query containing one of these is classified as branded. Example: ['acme', 'acmecorp']. | |
| show_top_queries | No | Include top 10 branded and non-branded queries. Default: true. |