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oqva-digital

OQVA Marketing MCP

Official
by oqva-digital

gtm

Read and write Google Tag Manager objects: accounts, containers, workspaces, tags, triggers, variables. Create versions and publish with real write actions.

Instructions

Google Tag Manager API v2 escape hatch — any method/path under tagmanager/v2. Discover: GET 'accounts', then '/containers', then '/workspaces'. Manage: GET/POST '/tags' | '/triggers' | '/variables'; create a version (POST ':create_version'); publish (POST ':publish'). WRITES + PUBLISH are real and affect the live site — build in a workspace, publish deliberately.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
methodYes
pathYesrelative to https://www.googleapis.com/tagmanager/v2/ — e.g. accounts/123/containers/456/workspaces/7/tags
bodyNoJSON string for POST/PUT
queryNooptional query string, e.g. fingerprint=...
Behavior5/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

With no annotations, the description fully discloses that writes and publish affect the live site, and advises building in a workspace and publishing deliberately. This is excellent behavioral context.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is well-structured with 'Discover', 'Manage', and a prominent warning. It packs essential information efficiently without wordiness.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

For a generic API escape hatch with no output schema, the description covers discovery, management, versioning, and the critical publish warning, making it complete for an agent to use safely.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema coverage is high (75%), and the description adds minimal parameter-specific meaning beyond the schema. It provides path examples, which are already in the schema's path description.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states it is an 'escape hatch' for the GTM v2 API, lists specific discovery and management workflows, and distinguishes from sibling tools that target different services.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

It explains when to use (interact with GTM API beyond specific tools) and provides a discovery workflow. However, it does not explicitly state when not to use or compare to siblings.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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