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List Custom Conversions

meta_list_custom_conversions
Read-onlyIdempotent

Retrieve all custom conversions for a given ad account. Use this to identify existing conversion events for optimization.

Instructions

Lists custom conversions for an ad account.

Args:

  • ad_account_id (string): Ad account ID

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
ad_account_idYes
response_formatNoOutput format: 'markdown' for human-readable or 'json' for machine-readablemarkdown
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already indicate readOnlyHint=true and idempotentHint=true, so the tool is safe. The description adds no new behavioral traits beyond stating it lists conversions, which is redundant. No contradictions with annotations.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness3/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is very concise at two lines, but it sacrifices necessary detail. It lacks structure such as separating purpose from parameters clearly, and the parameter section is minimal.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

Given the tool has two parameters and no output schema, the description should explain return values, pagination, or filtering. It fails to do so, making it insufficient for an agent to fully understand usage.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters2/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

The description only mentions ad_account_id, repeating the schema without adding meaning. It omits the response_format parameter entirely, which has an enum and default value. Schema coverage is 50%, but the description does not compensate.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states the tool lists custom conversions for an ad account, using a specific verb and resource. It distinguishes from sibling tools like meta_create_custom_conversion, but could be more precise about the scope.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus alternatives such as meta_get_custom_conversion or other list tools. The description lacks context about prerequisites or appropriate scenarios.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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