Provides tools for detecting keyword cannibalization, analyzing page-level queries, and tracking rank changes in Google Search Console.
Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type @ followed by the MCP server name and your instructions, e.g., "@mcp-gsc-advanced detect keyword cannibalization on my site"
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
Built by Artur Ferreira @ The GEO Lab · 𝕏 @TheGEO_Lab · LinkedIn · Reddit
MCP server for advanced Google Search Console analysis — keyword cannibalization detection, page-level query deep dive, and rank change tracking.
Extends basic GSC data into actionable SEO intelligence.
Tool | Description |
| Find queries where 2+ pages compete — severity scoring, impressions split, consolidation recommendations |
| All queries driving traffic to a specific page — sorted by impressions with CTR and position |
| Period-over-period position changes — finds significant gains and losses |
Related MCP server: gsc-mcp
✅ GEO-native — built alongside the GEO Brand Citation Index, tracking brand visibility across ChatGPT, Perplexity, and Gemini
# Claude Code (service account key file)
claude mcp add gsc-advanced \
-e GOOGLE_SERVICE_ACCOUNT_KEY=/path/to/service-account.json \
-e GSC_SITE_URL=https://yoursite.com/ \
-- npx mcp-gsc-advanced
# Or in .mcp.json
{
"mcpServers": {
"gsc-advanced": {
"command": "npx",
"args": ["mcp-gsc-advanced"],
"env": {
"GOOGLE_SERVICE_ACCOUNT_KEY": "/path/to/service-account.json",
"GSC_SITE_URL": "https://yoursite.com/"
}
}
}
}Requires a Google service account with Search Console access.
Option A: Set GOOGLE_SERVICE_ACCOUNT_KEY to the path of your service account JSON file.
Option B: Set GOOGLE_CLIENT_EMAIL and GOOGLE_PRIVATE_KEY env vars directly.
Then add the service account email as a Full user in Google Search Console.
> detect keyword cannibalization on my site
> what queries drive traffic to /geo-stack/ page?
> show rank changes in the last 7 daysBuilt and maintained by Artur Ferreira @ The GEO Lab.
Email: artur@thegeolab.net
This MCP server was built following the open source Best Practice Approach — reading community work for inspiration, then writing original content, and crediting every source.
Based on:
Model Context Protocol specification by Anthropic
MCP SDK (MIT)
GSC analysis concepts inspired by:
Google Search Console API — official documentation
Aleyda Solís — GSC cannibalization detection methodology
Kevin Indig / Growth Memo — GSC query analysis for AI search
Dependencies:
googleapis — Google APIs Node.js client (Apache 2.0)
All server code is original writing. No files were copied or adapted from any source. MIT licence.
Found this useful? ⭐ Star the repo and connect: 🌐 thegeolab.net · 𝕏 @TheGEO_Lab · LinkedIn · Reddit
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MIT — see LICENSE
Built and maintained by Artur Ferreira @ The GEO Lab · MIT License
Detect keyword cannibalization — finds queries where 2+ pages compete for the same keyword. Shows impressions split, severity (Critical/Warning/Minor), and recommends which page to keep.
Inputs: site_url, days.
Get all GSC queries driving traffic to a specific page — sorted by impressions. Shows clicks, CTR, position for each query.
Inputs: page_url (required), days.
Compare position changes between two periods. Finds queries that gained or lost significant positions.
Inputs: site_url, days.
Recent tool additions, removals, and schema changes observed during successful MCP inspections.
Loading tool schema changelog…
Scored across 3 tools
Each tool targets a distinct function: detect_cannibalization finds competing pages, page_queries lists queries for a page, rank_changes compares period positions. No overlap in purpose.
All names use snake_case with two tokens, but detect_cannibalization is verb_noun while page_queries and rank_changes are noun_verb. Still clear and predictable.
Three tools is reasonable for an advanced GSC server focused on keyword analysis. It covers core needs without being too sparse or cluttered.
The set covers key SEO analysis tasks (cannibalization, page queries, rank changes). Minor gaps like aggregate search analytics or filtering are acceptable given the specialized scope.
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SEO MCP server for keyword research, live SERPs, backlinks, site audits and AI visibility.
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