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mcp-seo-audit

A Model Context Protocol (MCP) server for SEO auditing, Google Search Console analytics, URL indexing, Core Web Vitals, and site analysis. Works with Claude Code, Claude Desktop, Cursor, and any MCP-compatible client.

Forked from AminForou/mcp-gsc and rewritten with 23 tools, bug fixes, and a full test suite.


What It Does

Category

Tools

Description

Property Management

list_properties, add_site, delete_site

List, add, and remove GSC properties

Search Analytics

get_search_analytics, get_advanced_search_analytics, get_performance_overview, get_search_by_page_query, compare_search_periods

Query clicks, impressions, CTR, position with filtering, dimensions, and period comparison

URL Inspection

inspect_url, batch_inspect_urls

Check indexing status, crawl info, canonical, robots for one or many URLs

Indexing API

request_indexing, request_removal, check_indexing_notification, batch_request_indexing

Submit/remove URLs from Google's index via the Indexing API

Sitemaps

get_sitemaps, submit_sitemap, delete_sitemap

List, submit, and delete sitemaps

Core Web Vitals

get_core_web_vitals

LCP, FID, CLS, INP, TTFB via the Chrome UX Report (CrUX) API

SEO Analysis

find_striking_distance_keywords, detect_cannibalization, split_branded_queries

Find keywords at positions 5-20, detect pages competing for the same query, split branded vs non-branded traffic

Site Audit

site_audit

All-in-one report: sitemap health, indexing status, canonical mismatches, performance summary

Auth

reauthenticate

Switch Google accounts by clearing cached OAuth tokens

23 tools total.


Setup

1. Google API Credentials

  1. Go to Google Cloud Console

  2. Enable the Search Console API and Web Search Indexing API

  3. Create an OAuth 2.0 Client ID (Desktop app)

  4. Download client_secrets.json

Service Account

  1. Create a service account in Google Cloud Console

  2. Download the JSON key file

  3. Add the service account email to your GSC properties

2. Install

git clone https://github.com/GiorgiKemo/mcp-gsc.git
cd mcp-gsc
python -m venv .venv

# Activate:
# macOS/Linux: source .venv/bin/activate
# Windows:     .venv\Scripts\activate

pip install -r requirements.txt

3. Configure Your MCP Client

Claude Code (~/.claude/settings.json)

{
  "mcpServers": {
    "seo-audit": {
      "command": "/path/to/mcp-gsc/.venv/bin/python",
      "args": ["/path/to/mcp-gsc/gsc_server.py"],
      "env": {
        "GSC_OAUTH_CLIENT_SECRETS_FILE": "/path/to/client_secrets.json"
      }
    }
  }
}

Claude Desktop (claude_desktop_config.json)

Same JSON structure — see Claude Desktop MCP docs for config file location.

4. Optional: CrUX API Key

For Core Web Vitals data, set CRUX_API_KEY in the env block:

"env": {
  "GSC_OAUTH_CLIENT_SECRETS_FILE": "/path/to/client_secrets.json",
  "CRUX_API_KEY": "your-google-api-key"
}

Get one from Google AI Studio or the Cloud Console with CrUX API enabled.


Environment Variables

Variable

Required

Default

Description

GSC_OAUTH_CLIENT_SECRETS_FILE

OAuth

client_secrets.json

Path to OAuth client secrets

GSC_CREDENTIALS_PATH

Service account

service_account_credentials.json

Path to service account key

GSC_SKIP_OAUTH

No

false

Set to true to skip OAuth and use service account only

GSC_DATA_STATE

No

all

all = fresh data matching GSC dashboard, final = confirmed data (2-3 day lag)

CRUX_API_KEY

No

Google API key for Core Web Vitals (CrUX)


Example Prompts

"List my GSC properties"
"Show search analytics for cdljobscenter.com last 28 days"
"Find striking distance keywords for my site"
"Detect keyword cannibalization"
"Run a full site audit"
"Check Core Web Vitals for cdljobscenter.com"
"Inspect indexing status of these URLs: /jobs, /companies, /pricing"
"Request indexing for https://mysite.com/new-page"
"Compare search performance this month vs last month"

Tests

71 tests covering all 23 tools with mocked Google API calls:

# Activate venv first
python -m pytest test_gsc_server.py -v

What Changed From the Original

  • 23 tools (up from ~10) — added Indexing API, CrUX, SEO analysis, site audit

  • 7 bug fixes — sort direction mapping, origin/URL detection, empty rows crash, API key leak, blocking sleep, service caching, stale cache on reauth

  • 71-test QA suite — full coverage with mocked API calls

  • Security — API keys redacted from error messages

  • Performance — Google API service objects cached, async sleep instead of blocking


License

MIT. See LICENSE.

Based on AminForou/mcp-gsc.

-
security - not tested
A
license - permissive license
-
quality - not tested

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