Meta Social MCP

A free, self-hosted Model Context Protocol server that lets Claude (or any MCP client) publish and manage your organic Facebook Page and Instagram content directly through Meta's own Graph API — no paid third-party service in the middle.

It complements an ads connector (e.g. Pipeboard's Meta Ads MCP): use the ads connector for campaigns, and this one for organic posts, scheduling, comments and insights.

What it can do

Facebook Page

• facebook_publish_post — publish a text, link, or photo post; schedule it for later

• facebook_list_posts — list recent published and scheduled posts

• facebook_get_comments — read comments on a post

• facebook_reply_to_comment — reply to a comment

• facebook_get_insights — post- or Page-level performance

Instagram (Business/Creator)

• instagram_publish_photo — single photo + caption

• instagram_publish_carousel — 2–10 image carousel

• instagram_publish_reel — video reel

• instagram_publish_container — publish a prepared container (retry reels / schedule)

• instagram_list_media — recent media

• instagram_get_comments — read comments

• instagram_reply_to_comment — reply to a comment

• instagram_get_insights — media- or account-level performance

Utility

• meta_whoami — confirm your token, Page and IG account resolve correctly

Related MCP server: Social Analytics MCP Server

Honest limitations (read these)

• Facebook scheduling is native (via scheduled_publish_time, 10 min–75 days ahead). Instagram has no native scheduled-publish API — to schedule IG posts you publish at the target time (e.g. an OS cron / external scheduler that calls the publish tool, or a container created earlier and published later with instagram_publish_container).

• Instagram posting only works on a Business or Creator account linked to a Facebook Page. Personal IG accounts cannot post via the API.

• Images/videos must be at public URLs — Instagram fetches media from a URL; it does not accept direct file uploads through this API.

• Going beyond your own assets / into production requires Meta app review and business verification for the publishing permissions.

Prerequisites

1. A Facebook Page you manage.

2. For Instagram: an Instagram Business/Creator account linked to that Page.

3. A Meta developer app and an access token with these permissions:

   • pages_show_list

   • pages_read_engagement

   • pages_manage_posts

   • pages_manage_engagement (for replying to comments)

   • read_insights

   • instagram_basic

   • instagram_content_publish

   • instagram_manage_comments / instagram_manage_insights (for IG comments/insights)

Getting a token (quick start for your own Page)

1. Go to https://developers.facebook.com/apps → Create App → type Business.

2. Add the Facebook Login and Instagram Graph API products.

3. Open the Graph API Explorer (https://developers.facebook.com/tools/explorer), select your app, and Add permissions for the scopes listed above.

4. Generate Access Token and approve the dialog. This gives a short-lived user token.

5. Exchange it for a long-lived token (≈60 days):

   https://graph.facebook.com/v21.0/oauth/access_token?grant_type=fb_exchange_token&client_id=APP_ID&client_secret=APP_SECRET&fb_exchange_token=SHORT_LIVED_TOKEN

6. Find your Page ID: open the Page → About, or call GET /me/accounts.

7. Find your IG user ID: GET /{page-id}?fields=instagram_business_account.

Put the long-lived user token in META_ACCESS_TOKEN — the server resolves the Page token for you. (A Page token also works directly.)

Install

git clone https://github.com/<your-username>/meta-social-mcp.git
cd meta-social-mcp
pip install -r requirements.txt        # or: pip install -e .
cp .env.example .env                   # then fill in your values

Configure

Set these as environment variables or in .env:

Run / connect to Claude

Add to your MCP client config (Claude Desktop claude_desktop_config.json, or the custom connector settings). Example stdio config:

{
  "mcpServers": {
    "meta-social": {
      "command": "python",
      "args": ["-m", "meta_social_mcp.server"],
      "cwd": "/absolute/path/to/meta-social-mcp",
      "env": {
        "META_ACCESS_TOKEN": "EAAB...",
        "FB_PAGE_ID": "1234567890",
        "IG_USER_ID": "1789xxxxxxxxxx",
        "GRAPH_API_VERSION": "v21.0"
      }
    }
  }
}

Then ask Claude things like:

• "Post to my Facebook Page: 'New off-market deal just listed', schedule it for tomorrow 9am."

• "Publish this image to Instagram with a caption about our latest project."

• "Show me the comments on my last Instagram post and draft replies."

Verify it works

python -m py_compile meta_social_mcp/*.py     # syntax check
python -c "from meta_social_mcp.server import mcp; print('tools ok')"

Then in your client, run meta_whoami first — it confirms the token, Page and IG account resolve before you try to post.

License

MIT.