Google Ads MCP Server
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- AlicenseNot gradedqualityDmaintenanceEnables managing and analyzing ad accounts in plain language from AI assistants, including cross-account performance reports, keyword research, GAQL queries, and safe previewed changes.MIT
- AlicenseAqualityFmaintenanceEnables managing Google Ads campaigns through an AI assistant with read-only reporting, recommendations, and gated write operations for bids, budgets, and statuses, all backed by preview and audit logging.311MIT
- AlicenseNot gradedqualityCmaintenanceEnables AI assistants to read and modify a Google Ads account by running reports and creating or editing campaigns, budgets, ad groups, keywords, ads, and conversion actions, with validation-only and paused-by-default safeguards.72 npmMIT
- AlicenseBqualityCmaintenanceEnables AI assistants and agents to read analytics and manage advertising across Google Ads, Google Analytics 4, and Meta Ads through natural language, with preview-confirm guardrails and configurable account and budget limits.21MIT
- AlicenseNot gradedqualityBmaintenanceEnables AI apps to plan, build, audit, and report on Google Ads, GA4, Search Console, and Tag Manager accounts through natural language. Accounts are read-only by default, and every change is validated in a preview, applied only after confirmation, logged, and reversible.4MIT
- FlicenseNot gradedqualityBmaintenanceEnables authorized users to manage Google Ads accounts through natural language, with guardrails like role tiers, account allowlists, spend limits, and two-step confirmations to prevent accidental changes.-
TDQS
Scored across 47 tools
Most tools target distinct resources and actions, but several boundaries blur: get_keyword_performance overlaps heavily with get_keyword_performance_report, and status changes can be done via set_*_status, update_*, or remove_campaign. execute_gaql intentionally overlaps every read tool as a fallback, which is reasonable but adds selection ambiguity.
Tool names consistently use snake_case verb_noun conventions such as list_budgets, create_campaign, update_ad_group, and set_ad_status. Minor singular/plural and _report suffix differences do not break the overall predictable pattern.
At 47 tools, the surface is well above the typical 3-15 sweet spot and includes overlapping helpers and duplicate reporting paths. Google Ads is a broad domain, but this set would benefit from consolidation and fewer near-duplicate status/performance tools.
Core campaign, ad group, ad, keyword, budget, PMax, and reporting workflows are covered, and execute_gaql helps fill read gaps. However, notable gaps remain, especially no asset upload/management tool despite display and PMax ad creation requiring pre-uploaded asset resource names, plus limited targeting, conversion, and ad-content update support.