CTR opportunities (page-1 rankings with weak CTR)
gsc_ctr_opportunitiesIdentify high-ranking queries and pages with click-through rates below the benchmark for their position, then rewrite titles and meta descriptions to improve clicks.
Instructions
Ranks well but is not clicked. Queries already in the top positions whose CTR is far below the typical CTR for that position, weighted by impressions: the fastest wins from rewriting titles and meta descriptions. Not yet in the top 10 is gsc_opportunities instead. Benchmark CTR by position: 1: 28%, 2: 15%, 3: 11%, 4: 8%, 5: 7%, 6-10: 5-3%.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| top | No | ||
| endDate | No | End: YYYY-MM-DD, today, yesterday or NdaysAgo (data lags 2-3 days). | 3daysAgo |
| filters | No | Scope the analysis, e.g. page contains '/es/' for one language folder. Defaults to the whole property. | |
| siteUrl | Yes | Search Console property, e.g. 'sc-domain:example.com' (see gsc_list_sites). | |
| dimension | No | page | |
| startDate | No | Start: YYYY-MM-DD, today, yesterday or NdaysAgo (data lags 2-3 days). | 28daysAgo |
| searchType | No | web | |
| maxPosition | No | ||
| minImpressions | No |