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Server Configuration

Describes the environment variables required to run the server.

NameRequiredDescriptionDefault
VOC_API_KEYYesYour Shulex VOC API key. Get one free at https://apps.voc.ai/openapi
ANTHROPIC_API_KEYNoYour Anthropic API key. Only needed for extract_listing_improvements tool.

Capabilities

Features and capabilities supported by this server

CapabilityDetails
tools
{
  "listChanged": false
}
prompts
{
  "listChanged": false
}
resources
{
  "subscribe": false,
  "listChanged": false
}
experimental
{}

Tools

Functions exposed to the LLM to take actions

NameDescription
fetch_reviewsA

Fetch raw Amazon reviews for an ASIN via the Shulex VOC API.

No analysis — returns the raw review array plus metadata. Use this when you want to plug reviews into your own analysis pipeline, or when you plan to call analyze_reviews later (avoids paying the Shulex API twice).

Args: asin: 10-character Amazon product ID (e.g. "B08N5WRWNW"). market: Market code (US, GB, DE, FR, IT, ES, JP, AU, CA, MX) or amazon.* domain ("amazon.co.uk"). Default: US. limit: Number of reviews to fetch (1-1000). Default: 100.

Returns: { "reviews": [{rating, title, body, date, verified, ...}, ...], "meta": {asin, market, total_available, fetched} }

analyze_reviewsA

Run AI analysis on reviews you already have.

Useful when you fetched reviews via fetch_reviews (or your own scraper) and want the VOC report — sentiment breakdown, pain points, selling points, listing tips — without re-paying the Shulex API.

Args: reviews_json: Either fetch.sh's {reviews, meta} envelope, or a bare list of review objects. asin: 10-character ASIN that the reviews belong to (for the report header).

Returns: {asin, market, report_markdown, sentiment, pain_points, selling_points, tips, summary_zh, summary_en}

voc_fullA

One-shot: fetch reviews AND run AI analysis.

The default tool for "give me a VOC report on this ASIN" style requests. Internally equivalent to bash voc.sh ASIN — calls fetch.sh and analyze.sh in sequence.

Args: asin: 10-character ASIN. market: Market code or amazon.* domain (default: US). limit: Number of reviews to fetch (default 100, max 1000).

Returns: Same shape as analyze_reviews.

extract_listing_improvementsB

Differentiator tool — derive specific, copyable listing improvements from the VOC report, grounded in actual customer language.

Instead of raw search-volume tables (Data Dive style), Claude reads the full VOC report and produces a title, 5 bullets, a description paragraph, and missing keywords — each suggestion citing the pain point it preempts or selling point it amplifies.

Requires ANTHROPIC_API_KEY. Costs ~$0.05-0.20 per call (claude-opus-4-7).

analyze_csvA

Analyze any review CSV / Excel — not just Amazon.

Drag in a Helium 10 export, an eBay / AliExpress scrape, or your own Shopify export. The loader fuzzy-matches column names (内容 / 评价 / body / review / content all detected automatically) so you don't have to reformat the file.

Use this when:

  • The product is NOT on Amazon (eBay / AliExpress / D2C)

  • You already have a reviews file from another source

  • You want to bypass the Shulex VOC API entirely

Args: csv_path: Local path or HTTP(S) URL to a .csv / .xls / .xlsx file. product_name: Optional friendly name for the report header. market: Optional marketplace tag (US / GB / OTHER, etc.).

Returns: Same shape as analyze_reviews, with meta.columns_detected showing which columns the loader matched.

render_dashboardA

Render a VOC report as a standalone black-gold HTML dashboard.

The output is single-file HTML — no external dependencies, opens directly in any browser. Includes sentiment bar, pain-point / selling-point panels, executive summary, and (if improvements provided) a copy-ready listing optimization card.

Args: report: Output from analyze_reviews / voc_full / analyze_csv. improvements: Optional output from extract_listing_improvements. product_name: Friendly product name for the headline. output_path: Optional file path to write the HTML to.

Returns: {html, bytes, output_path}

Prompts

Interactive templates invoked by user choice

NameDescription

No prompts

Resources

Contextual data attached and managed by the client

NameDescription

No resources

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