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martechery

Google Ads MCP Server

by martechery

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    • A
      license
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      quality
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      Enables comprehensive Google Ads campaign management and analytics through the Google Ads API. Supports querying campaigns, ad groups, keywords, performance metrics, and executing custom GAQL queries with token-efficient implementation.
      -
    • A
      license
      B
      quality
      B
      maintenance
      Enables comprehensive Google Ads campaign management and analysis through natural language, including performance metrics, keyword optimization, budget management, and custom GAQL queries.
      100
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    • A
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      quality
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      Enables LLMs and AI agents to query Google Ads accounts and reporting data through the Google Ads API, including customer lookups, resource metadata inspection, and reference material on metrics, segments, and release notes. Tools and resources can be selectively enabled and namespaced via a configuration file, with authentication handled through Application Default Credentials or an OAuth proxy.
      3
      Apache 2.0
    • A
      license
      Not graded
      quality
      C
      maintenance
      Enables LLMs to interact with the Google Ads API to retrieve account information, list accessible customers, and query campaign performance. It allows users to manage and analyze Google Ads data through natural language interfaces.
      Apache 2.0
    • A
      license
      Not graded
      quality
      B
      maintenance
      Enables AI agents to interact with Google Ads accounts via the Google Ads API, providing tools for account search, resource metadata retrieval, and customer listing, along with access to API discovery documents and reporting metrics.
      Apache 2.0

    TDQS

    B3.2/5.0

    Scored across 9 tools

    Disambiguation4/5

    Most tools have distinct purposes, such as execute_gaql_query for querying, get_performance for metrics, and manage_auth for authentication. However, there is some overlap between end_session, refresh_access_token, and set_session_credentials, all related to session management, which could cause minor confusion for an agent.

    Naming Consistency4/5

    The tools generally follow a consistent verb_noun pattern, like execute_gaql_query and get_performance, with clear actions. A minor deviation is gaql_help, which uses a noun_verb format, but overall the naming is predictable and readable across the set.

    Tool Count5/5

    With 9 tools, the count is well-scoped for a Google Ads API server, covering key operations like querying, performance analysis, resource listing, and authentication. Each tool serves a specific function without redundancy, making the set efficient and manageable.

    Completeness4/5

    The toolset provides strong coverage for core Google Ads workflows, including data querying, performance retrieval, and authentication management. A minor gap is the lack of tools for modifying resources, such as creating or updating campaigns, but agents can still perform essential read and analysis tasks effectively.

    Maintenance

    ActivityInactive
    ResponsivenessNo issues