share_of_search
Calculate a brand's search share against up to 4 competitors and track each brand's portion and change over the selected timeframe.
Instructions
Share of search: your brand's portion of all searches for you and up to 4 competitors, and how it is moving.
Share of search tracks market share closely in many categories and moves before it, which makes it a cheap leading indicator. Returns each brand's share over the whole range, at its start and at its end (first and last fifth of the range), and the change in points. Use topic ids (find_topic) when a brand name has other meanings.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| geo | No | ||
| brand | Yes | ||
| category | No | ||
| property | No | web | |
| timeframe | No | 12m | |
| competitors | Yes |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |