traffic_drops
Diagnose pages or queries that lost clicks versus the previous period and split the loss into fewer impressions or lower CTR, with causes such as ranking or demand drops.
Instructions
Pages/queries that lost clicks vs the previous period, each diagnosed: ranking loss, CTR drop, demand drop or disappeared, with the click loss split exactly into fewer impressions vs lower CTR.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | Days ending yesterday (PT); ignored if start_date is given | |
| site | Yes | Property: 'sc-domain:example.com', 'https://www.example.com/' or 'example.com' | |
| top_n | No | ||
| end_date | No | YYYY-MM-DD (Pacific Time) | |
| dimension | No | What lost traffic | page |
| start_date | No | YYYY-MM-DD (Pacific Time) | |
| explain_top | No | For the N biggest drops, list the queries (or pages) that lost most | |
| search_type | No | web | |
| min_clicks_prev | No | ||
| position_threshold | No | Position worsening that counts as ranking loss |