keyword_performance
Find keywords that spend without converting, sorted by cost, and see quality score components to diagnose low scores.
Instructions
Per-keyword performance with quality score, its three components, and effective bid. Sorted by cost, so the biggest spenders come first. Use this to find keywords spending without converting — and AdRel/LPExp/ExpCTR to find out why a low quality score is low, since the single QS number alone does not say which of the three to fix.
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| limit | No | ||
| end_date | No | ||
| date_range | No | LAST_30_DAYS | |
| start_date | No | ||
| campaign_id | No | ||
| customer_id | Yes | ||
| min_impressions | No | ||
| zero_conversions_only | No |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| result | Yes |