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lionkiii

gads-transparency-mcp

get_advertiser_ads

Read-onlyIdempotent

Fetch all current ads for a specific advertiser from Google Ads Transparency Center. Analyze competitor creatives, formats, and run dates.

Instructions

Retrieve all ads currently running for a specific advertiser from Google Ads Transparency Center.

Use this tool to:

  • Analyze competitor ad creatives and messaging

  • See what types of ads (text/image/video) a brand is running

  • Research ad copy and visual strategies

  • Track ad activity across different platforms

Returns ad creatives with headlines, descriptions, thumbnails, and run dates.

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
advertiserIdYesAdvertiser ID from Google Ads Transparency (e.g., "AR07034216898162065409")
regionNoRegion code (e.g., "US", "IN", "GB"). Defaults to US.US
formatNoFilter by ad format. Options: text, image, video, allall
limitNoMaximum number of ads to return. Returns all if not specified.
Behavior3/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

Annotations already declare readOnlyHint=true, destructiveHint=false, idempotentHint=true, openWorldHint=true. The description adds the return content (headlines, descriptions, etc.) which is useful but not critical beyond annotations. No contradictions.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness5/5

Is the description appropriately sized, front-loaded, and free of redundancy?

The description is concise: two paragraphs, front-loaded with purpose, and bullet points for use cases. Every sentence adds value without redundancy.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness5/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With no output schema, the description adequately explains return values ('ad creatives with headlines, descriptions, thumbnails, and run dates'). Combined with full parameter documentation and annotations, it is complete for this straightforward list tool.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema description coverage is 100%, with all parameters documented in the schema. The description adds no additional parameter details, so baseline score 3 applies.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose5/5

Does the description clearly state what the tool does and how it differs from similar tools?

The description clearly states 'Retrieve all ads currently running for a specific advertiser', using a specific verb and resource. It distinguishes itself from sibling tools like compare_ad_presence, get_ad_details, etc., by focusing on listing ads for one advertiser.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines4/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

The description provides explicit use cases (analyze competitors, see ad types, research ad copy, track activity), offering clear context for when to use the tool. It does not explicitly mention when not to use or compare with alternatives, but the context is sufficient.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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