Which integrations are available for this server?

Monitors and reports on brand visibility and ranking performance within Google's Gemini LLM as part of a competitive intelligence suite. Tracks brand mentions and competitive positioning within OpenAI's ChatGPT to analyze how the brand is recommended by AI agents.

CompetLab MCP Server

MCP TypeScript License: MIT 24 Tools

Competitive intelligence for AI agents — see how LLMs rank your brand.

More B2B buyers are asking AI before they Google. CompetLab monitors competitors across 5 dimensions — including AI Visibility, which tracks how ChatGPT, Claude, and Gemini mention and rank brands. This MCP server gives your AI agent access to all of it: dashboards, historical data, alerts, and action plans. No other CI platform does this.

Supported Clients

Works with any MCP-compatible client:

Quick Start

Server URL: https://mcp.competlab.com/mcp Transport: Streamable HTTP Auth: API key via CL-API-Key header (or api_key query parameter)

Get your API key: app.competlab.com > Organization Settings > API Keys

Claude Code

claude mcp add --transport http \
  --header "CL-API-Key: YOUR_COMPETLAB_API_KEY" \
  competlab https://mcp.competlab.com/mcp

Cursor

Add to .cursor/mcp.json:

{
  "mcpServers": {
    "competlab": {
      "url": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "YOUR_COMPETLAB_API_KEY"
      }
    }
  }
}

VS Code

Add to .vscode/mcp.json:

{
  "inputs": [
    {
      "type": "promptString",
      "id": "competlab-api-key",
      "description": "CompetLab API Key (starts with cl_live_)",
      "password": true
    }
  ],
  "servers": {
    "competlab": {
      "type": "http",
      "url": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "${input:competlab-api-key}"
      }
    }
  }
}

Note: VS Code uses "servers" (not "mcpServers") and supports secure input prompts via ${input:id}.

Windsurf

Add to ~/.codeium/windsurf/mcp_config.json:

{
  "mcpServers": {
    "competlab": {
      "serverUrl": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "YOUR_COMPETLAB_API_KEY"
      }
    }
  }
}

Note: Windsurf uses "serverUrl" (not "url").

Cline

Add to cline_mcp_settings.json (or configure via Cline UI > Installed > Advanced MCP Settings):

{
  "mcpServers": {
    "competlab": {
      "url": "https://mcp.competlab.com/mcp",
      "headers": {
        "CL-API-Key": "YOUR_COMPETLAB_API_KEY"
      },
      "disabled": false
    }
  }
}

Claude Desktop / Claude Web

Claude Desktop and Claude Web only support URL-based auth (no custom headers). Use the api_key query parameter:

Go to Settings > MCP and add the server with this URL:

https://mcp.competlab.com/mcp?api_key=YOUR_COMPETLAB_API_KEY

See examples/ for ready-to-paste config files for each client.

What is CompetLab?

Competitive intelligence for the AI era. One platform, 5 dimensions, monitored automatically:

Dimension	What It Tracks
Tech & Trust	Tech stacks, security headers (grade A-F), trust signals (24 signals in 4 categories), robots.txt AI bot blocking
Content	Sitemap analysis, content categorization (11 categories), URL changelog, content gaps
Positioning	Homepage messaging, value props, CTAs, target audience, differentiators
Pricing	Plans, billing models, free tiers, enterprise pricing, gap analysis
AI Visibility	How ChatGPT, Claude, and Gemini rank your brand vs competitors (AI Visibility Score 0-100)

AI Visibility is what makes CompetLab unique — no other CI platform tracks how LLMs recommend brands in real time.

Start free trial (14 days, no credit card) | Learn more

Available Tools

10 groups. 24 tools. All read-only.

Projects & Competitors

Tool	Description
`list_projects`	List all projects with status, competitor count, and last monitored timestamp
`get_project`	Get project details with per-dimension monitoring freshness
`list_competitors`	List all monitored competitors (includes your own domain for comparison)
`get_competitor`	Get competitor details including monitored page URLs

Tech & Trust Profile

Tool	Description
`get_tech_trust_dashboard`	Latest security headers, trust signals, tech stacks, DNS, robots.txt analysis
`get_tech_trust_history`	Paginated history of monitoring runs
`get_tech_trust_run_detail`	Full competitor-by-competitor data for a specific run

Content Intelligence

Tool	Description
`get_content_dashboard`	Latest sitemap analysis, content categorization, strategic URLs, gap analysis
`get_content_history`	Paginated history of monitoring runs
`get_content_run_detail`	Full data for a specific content run
`get_content_changelog`	Detected URL changes over time (new, removed, moved) — filterable by competitor and category

Positioning

Tool	Description
`get_positioning_dashboard`	Latest homepage messaging, value props, CTAs, target audience analysis
`get_positioning_history`	Paginated history of monitoring runs
`get_positioning_run_detail`	Full data for a specific positioning run

Pricing Intelligence

Tool	Description
`get_pricing_dashboard`	Latest pricing plans, billing options, market statistics, gap analysis
`get_pricing_history`	Paginated history of monitoring runs
`get_pricing_run_detail`	Full data for a specific pricing run

AI Visibility

Tool	Description
`get_ai_visibility_dashboard`	AI Visibility Scores, mention rates, per-provider breakdowns (OpenAI, Claude, Gemini)
`get_ai_visibility_history`	Paginated history of AI visibility checks
`get_ai_visibility_check_detail`	Full detail for a specific check with per-competitor rankings
`get_ai_visibility_trend`	Track how LLM brand perception changes over time (up to 200 data points, filterable by provider)

Analysis, Alerts & Schedules

Tool	Description
`get_action_plan`	AI-generated competitive action plan across all 5 dimensions with prioritized recommendations
`list_alerts`	Competitive change alerts — filterable by dimension, severity, and competitor
`list_schedules`	Monitoring schedules for all dimensions with enabled/disabled status and intervals

All paginated tools accept page and limit parameters. Check pagination.hasMore in the response to fetch more pages.

Example Prompts

Once connected, try asking your AI agent:

"What changed on my competitors' pricing pages this week?"
"How does ChatGPT rank my brand vs competitors for [industry query]?"
"Show me the action plan — what should I fix first?"
"Compare content strategies across all my tracked competitors"
"What critical alerts fired in the last 7 days?"
"Track how my AI visibility score changed over the last 3 months"
"Which competitors have better security headers than us?"

See examples/prompts.md for more prompts organized by use case.

Authentication

Getting an API key

Sign up at app.competlab.com/register (free 14-day trial, no credit card)
Go to Organization Settings > API Keys
Create a new key — it starts with cl_live_

Two authentication methods

Method	When to use	Example
`CL-API-Key`	Claude Code, Cursor, VS Code, Windsurf, Cline	`CL-API-Key: cl_live_...`
`api_key`	Claude Desktop, Claude Web, clients without custom header support	`?api_key=cl_live_...`

One API key covers your entire organization. All tools are read-only.

Pricing

MCP access is included with every CompetLab subscription ($99/mo). Free trial includes full MCP access.

Troubleshooting

Issue	Fix
Connection refused / timeout	Verify the URL is exactly `https://mcp.competlab.com/mcp` with no trailing slash
`api_key_missing` error	Ensure you're passing the key as `CL-API-Key` header (not `Authorization: Bearer`)
`api_key_invalid` error	Keys must start with `cl_live_` and be exactly 40 characters
Transport not supported	Make sure your client supports Streamable HTTP (not just stdio)

Support

License

MIT (covers documentation and configs in this repo) — see LICENSE

The CompetLab MCP server and platform are commercial software. See competlab.com/terms-and-conditions.

Built by the CompetLab team. Competitive intelligence for the AI era.

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