Copywriting MCP Server
Click on "Install Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type
@followed by the MCP server name and your instructions, e.g., "@Copywriting MCP ServerBlind critique the headline for our new product launch."
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
O que e
Servidor MCP (Model Context Protocol) que fornece 10 ferramentas de validacao de qualidade para copywriting Direct Response. Usado pelo Copy Chief BLACK para enforcar quality gates automaticamente.
Instalacao
npx @lucapimenta/copywriting-mcp installRelated MCP server: IMPACT Framework MCP Server
Ferramentas MCP
Ferramenta | Descricao |
| Avanca fase do pipeline (Research → Briefing → Production → Delivery) |
| Critica cega — avalia copy sem saber o contexto/oferta |
| Testa intensidade emocional e calibragem DRE |
| Validacao final BLACK (pre-delivery) |
| Busca semantica em swipe files e referencias |
| Review em 5 camadas (estrutura, emocao, logica, CTA, compliance) |
| Busca em base de VOC (Voice of Customer) |
| Retorna contexto da fase atual do pipeline |
| Cria/valida Mecanismo Unico (MUP + MUS) |
| Recupera mecanismo ativo de uma oferta |
Como Funciona
Claude Code → MCP Protocol → Copywriting Server → SQLite + Embeddings
↓
10 Quality Tools
↓
Validation Results → ClaudeO servidor:
Recebe chamadas via MCP protocol
Consulta SQLite para estado de ofertas, gates, mecanismos
Usa embeddings para busca semantica em swipes/VOC
Retorna resultados estruturados para o Claude
Arquitetura
~/.claude/plugins/copywriting-mcp/
src/
server.js Entry point do MCP server
tools/ 10 ferramentas
validate-gate.js
blind-critic.js
emotional-stress-test.js
black-validation.js
semantic-memory-search.js
layered-review.js
voc-search.js
phase-context.js
create-mecanismo.js
get-mecanismo.js
db/
sqlite.js Database manager
embeddings.js Embedding generator
schema.sql Database schema
prompts/
blind-critic.md Prompt de critica cega
stress-test.md Prompt de estresse emocional
black-validation.md Prompt de validacao BLACK
data/
copywriting.db SQLite database (gerado)Instalacao Manual
# 1. Clone
git clone https://github.com/lckx777/copywriting-mcp.git
cd copywriting-mcp
# 2. Instale
node bin/cli.js install
# Copia server/ para ~/.claude/plugins/copywriting-mcp/
# Roda npm install
# Atualiza mcp.json
# 3. Ou instale via npx
npx @lucapimenta/copywriting-mcp install
# 4. Listar ferramentas
npx @lucapimenta/copywriting-mcp toolsConfiguracao
O installer adiciona automaticamente ao ~/.claude/mcp.json:
{
"mcpServers": {
"copywriting": {
"command": "node",
"args": ["~/.claude/plugins/copywriting-mcp/src/server.js"],
"env": {
"COPYWRITING_ECOSYSTEM": "~/copywriting-ecosystem"
}
}
}
}Requisitos
Node.js >= 18
Copy Chief BLACK v2.0+ instalado (
npx @lucapimenta/copy-chief-black install)Claude Code com suporte a MCP
Pacotes Relacionados
Pacote | Descricao |
Core framework (obrigatorio) | |
Dashboard Next.js (opcional) |
Licenca
MIT — LICENSE
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