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kwp-lab

Google Analytics MCP Server

by kwp-lab

Quick Insights

quick_insights

Retrieve predefined analytics reports for common use cases like top pages, traffic sources, or user demographics by specifying a property ID and date range.

Instructions

Get predefined analytics insights for common use cases

Input Schema

TableJSON Schema
NameRequiredDescriptionDefault
limitNoLimit number of results
endDateYesEnd date (YYYY-MM-DD)
startDateYesStart date (YYYY-MM-DD)
propertyIdYesGoogle Analytics property ID (e.g., 123456789). Required for all queries.
reportTypeYesType of quick insight report
Behavior2/5

Does the description disclose side effects, auth requirements, rate limits, or destructive behavior?

No annotations provided, so description must disclose behavioral traits. It indicates read-only analytics, but lacks details on data freshness, caching, permissions, or side effects. The description is insufficient for a mutation-free tool.

Agents need to know what a tool does to the world before calling it. Descriptions should go beyond structured annotations to explain consequences.

Conciseness4/5

Is the description appropriately sized, front-loaded, and free of redundancy?

Single sentence is concise and front-loaded. However, it could include more actionable information without becoming verbose.

Shorter descriptions cost fewer tokens and are easier for agents to parse. Every sentence should earn its place.

Completeness2/5

Given the tool's complexity, does the description cover enough for an agent to succeed on first attempt?

With 5 parameters and no output schema, the description should detail return values or pagination. It does not explain what the insights contain, how 'limit' works, or date formats, leaving the agent underinformed.

Complex tools with many parameters or behaviors need more documentation. Simple tools need less. This dimension scales expectations accordingly.

Parameters3/5

Does the description clarify parameter syntax, constraints, interactions, or defaults beyond what the schema provides?

Schema covers 100% of parameters with descriptions, so the tool's description adds no extra meaning. However, it does not harm. Baseline 3 is appropriate as description doesn't compensate but is not needed.

Input schemas describe structure but not intent. Descriptions should explain non-obvious parameter relationships and valid value ranges.

Purpose4/5

Does the description clearly state what the tool does and how it differs from similar tools?

Description states verb 'Get' and resource 'predefined analytics insights', implying a read operation for common use cases. It distinguishes from siblings like 'realtime_data' and 'analytics_report' by focusing on predefined reports, but could be more specific about the types of insights.

Agents choose between tools based on descriptions. A clear purpose with a specific verb and resource helps agents select the right tool.

Usage Guidelines2/5

Does the description explain when to use this tool, when not to, or what alternatives exist?

No guidance on when to use this tool versus siblings or alternatives. Does not mention prerequisites, limitations, or comparison to 'analytics_report' for custom reports.

Agents often have multiple tools that could apply. Explicit usage guidance like "use X instead of Y when Z" prevents misuse.

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