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LocalPulse MCP

LocalPulse MCP

by aithx

LocalPulse MCP

MCP server for value-first cold outreach to local service businesses (HVAC, plumbing, electrical, pest control, dental, auto repair).

Part of the [[money-maker]] validation sprint — Archetype B automated via MCP distribution.

Live

Related MCP server: LeadClaw

Quick start

npm install
npm run build
npm test
npm start   # stdio MCP server

Cursor / Claude Desktop config

Clone and build first:

git clone https://github.com/aithx/localpulse-mcp.git
cd localpulse-mcp && npm install && npm run build

Then add to your MCP config (replace <clone-path> with where you cloned the repo):

{
  "mcpServers": {
    "localpulse": {
      "command": "node",
      "args": ["<clone-path>/dist/index.js"]
    }
  }
}

Tools

Tool

Purpose

generate_cold_email

Single personalized cold email

score_local_lead

0–100 priority score from observable signals

build_email_sequence

3-email drip (day 0, 3, 7)

analyze_reviews_gap

Review vs competitor gaps + outreach angle

list_trades

Supported trades with pain hooks

Validation sprint

See vault: 2-projects/localpulse-mcp.md

Kill criteria (day 14): fewer than 5 waitlist signups AND fewer than 3 cold-reply signals → pivot or kill.

Go criteria: 20+ waitlist OR 5+ positive cold replies → build paid tier + Apollo/HubSpot integration.

License

MIT

Available Tools

5 tools
analyze_reviews_gapC

Analyze Google review gaps vs competitors and suggest an outreach angle.

Inputs: trade (required), review_count (required), business_name (required), google_rating (required), +3 more.

build_email_sequenceB

Build a 3-email outreach sequence (day 0, 3, 7) for a local business.

Inputs: city (required), trade (required), business_name (required), owner_name.

generate_cold_emailA

Generate a value-first cold email for a local service business. No API keys required.

Inputs: city (required), trade (required), business_name (required), owner_name, +1 more.

list_tradesA

List supported local service trades with pain hooks and value offers.

Inputs: no named parameters.

score_local_leadB

Score a local business lead 0–100 for outreach priority based on observable signals.

Inputs: trade (required), has_website, review_count, google_rating, +3 more.

Tool Schema Changelog

Recent tool additions, removals, and schema changes observed during successful MCP inspections.

Loading tool schema changelog…

    TDQS

    A3.6/5.0

    Scored across 5 tools

    Disambiguation5/5

    Each tool targets a distinct aspect of local outreach: generating a single email, scoring leads, building multi-step sequences, listing supported trades, and analyzing review gaps. No two tools overlap in purpose, making selection unambiguous.

    Naming Consistency5/5

    All tool names follow a consistent verb_noun pattern (generate_, score_, build_, list_, analyze_), and all use snake_case. The naming is uniform and predictable.

    Tool Count5/5

    With 5 tools, the set is tightly scoped to the domain of local business outreach. Each tool has a clear role and none feel redundant or excessive, striking a good balance between capability and simplicity.

    Completeness4/5

    The tool set covers the core workflow of generating outreach content: lead scoring, email creation, sequence building, trade discovery, and review-gap analysis. A minor gap is the lack of a tool for sending or tracking emails, but for a content-generation server this is acceptable.

    Maintenance

    ActivityInactive
    ResponsivenessNo recent community issues

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