LocalPulse MCP
# LocalPulse MCP
MCP server for **value-first cold outreach** to local service businesses (HVAC, plumbing, electrical, pest control, dental, auto repair).
Part of the [[money-maker]] validation sprint — Archetype B automated via MCP distribution.
## Live
- **Landing:** https://landing-five-eta-77.vercel.app
- **GitHub:** https://github.com/aithx/localpulse-mcp
## Quick start
```bash
npm install
npm run build
npm test
npm start # stdio MCP server
```
### Cursor / Claude Desktop config
Clone and build first:
```bash
git clone https://github.com/aithx/localpulse-mcp.git
cd localpulse-mcp && npm install && npm run build
```
Then add to your MCP config (replace `<clone-path>` with where you cloned the repo):
```json
{
"mcpServers": {
"localpulse": {
"command": "node",
"args": ["<clone-path>/dist/index.js"]
}
}
}
```
## Tools
| Tool | Purpose |
|------|---------|
| `generate_cold_email` | Single personalized cold email |
| `score_local_lead` | 0–100 priority score from observable signals |
| `build_email_sequence` | 3-email drip (day 0, 3, 7) |
| `analyze_reviews_gap` | Review vs competitor gaps + outreach angle |
| `list_trades` | Supported trades with pain hooks |
## Validation sprint
See vault: `2-projects/localpulse-mcp.md`
**Kill criteria (day 14):** fewer than 5 waitlist signups AND fewer than 3 cold-reply signals → pivot or kill.
**Go criteria:** 20+ waitlist OR 5+ positive cold replies → build paid tier + Apollo/HubSpot integration.
## License
MIT
TDQS
Scored across 5 tools
Each tool targets a distinct aspect of local outreach: generating a single email, scoring leads, building multi-step sequences, listing supported trades, and analyzing review gaps. No two tools overlap in purpose, making selection unambiguous.
All tool names follow a consistent verb_noun pattern (generate_, score_, build_, list_, analyze_), and all use snake_case. The naming is uniform and predictable.
With 5 tools, the set is tightly scoped to the domain of local business outreach. Each tool has a clear role and none feel redundant or excessive, striking a good balance between capability and simplicity.
The tool set covers the core workflow of generating outreach content: lead scoring, email creation, sequence building, trade discovery, and review-gap analysis. A minor gap is the lack of a tool for sending or tracking emails, but for a content-generation server this is acceptable.