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Google Marketing MCP

by konkomaji
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    One endpoint for every MCP toolRayrun runs every MCP server behind one URL and holds the credentials. Each call is decided per client, tool, and argument, then recorded.ray.runAd

    TDQS

    A3.5/5.0

    Scored across 94 tools

    Disambiguation5/5

    Tools are grouped by clear product prefixes (ads_, gtm_, gsc_, ga4_) with a consistent resource+action structure, making selection unambiguous. Even where convenience wrappers overlap generic tools (e.g., gtm_create_entity vs specialized GTM creators), the descriptions explicitly delineate when to use which.

    Naming Consistency4/5

    The dominant <prefix>_<verb>_<noun> pattern is very consistent, with clear get/list/create/update/delete/run verbs. Minor deviations exist: several read-only/report tools use noun-only names (e.g., ads_campaign_performance, gtm_workspace_status, gsc_top_queries), and GA4 reports use run_ while Ads/GSC search analytics do not.

    Tool Count2/5

    94 tools is far beyond the 25+ threshold, even for a server spanning four Google products. Many convenience wrappers (specialized GTM tag creators, GSC insight shortcuts) duplicate generic tools like gtm_create_entity or gsc_search_analytics, and the sheer surface area creates a heavy context burden for agents.

    Completeness4/5

    The set covers the full end-to-end marketing lifecycle: GA4 property/data stream setup, GTM container and tag publishing, Google Ads campaign/ad group/ad creation, Search Console insights, and cross-product linking. Minor gaps exist (no keyword removal/update in Ads, no GA4 data stream getter or audience update/delete, no GSC property creation), but generic query tools partially compensate.

    Maintenance

    ActivityMaintained
    ResponsivenessNo issues

    Resources