google-ads-mcp
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- AlicenseBqualityCmaintenanceEnables Claude and other MCP-capable assistants to monitor and manage Google Ads accounts by pulling performance reports, running GAQL queries, adjusting budgets, pausing or enabling campaigns, adding keywords and negative keywords, and creating campaigns and ads, with preview and read-only safety controls.31Apache 2.0
- AlicenseAqualityCmaintenanceEnables MCP clients to retrieve Google Ads performance data, run GAQL queries and keyword planner research, and create or manage search and P-MAX campaigns, budgets, keywords, and ad status. Includes safety defaults such as paused creation and read-only mode.16MIT
- AlicenseNot gradedqualityCmaintenanceEnables MCP clients such as Claude to manage Google Ads accounts through the Google Ads API, including performance reporting, keyword planning, search and P-MAX campaign creation, status changes, and budget updates.MIT
- FlicenseNot gradedqualityCmaintenanceEnables management of Google Ads accounts via MCP, providing read and write tools for campaigns, ad groups, keywords, assets, and more, with support for reporting and mutations.-
- AlicenseAqualityFmaintenanceEnables managing Google Ads campaigns through an AI assistant with read-only reporting, recommendations, and gated write operations for bids, budgets, and statuses, all backed by preview and audit logging.311MIT
- AlicenseBqualityCmaintenanceEnables full read/write control of Google Ads accounts—managing campaigns, ad groups, ads, keywords, Performance Max, budgets, targeting, and performance reporting through natural language. Supports Search, Display, Video, and Demand Gen campaign types with flexible GAQL querying and comprehensive reporting.471Apache 2.0
TDQS
Scored across 16 tools
Each tool targets a distinct resource and action (budget, campaign, ad group, keywords, asset group, status, report). Minor overlap exists between google_ads_search, google_ads_report, and google_ads_list_objects (all reads), and google_ads_mutate overlaps with the typed create/update tools, but the descriptions clearly position search and mutate as escape hatches for what typed tools can't do.
All tools share a consistent google_ads_ prefix and mostly follow a verb_noun pattern (create_budget, create_campaign, update_status, list_objects, add_keywords). A few are noun-only deviations (account_info, report, keywords, search, mutate) but the overall convention is predictable and readable.
16 tools is at the upper edge but justified given Google Ads' complexity across budgets, campaigns, ad groups, ads, keywords, asset groups, reporting, and mutations. Each tool maps to a distinct operation, with search and mutate serving as deliberate catch-alls rather than filler.
The surface covers the core lifecycle: create budget/campaign/ad group/keywords/RSA/asset group, update status and budget, remove, plus reporting and arbitrary GAQL reads. Gaps exist (no typed update for ad/ad group content beyond status, no conversion-tracking management), but the google_ads_mutate and google_ads_search escape hatches let agents work around these.