Territory News MCP Server 🚀

Model Context Protocol (MCP) Server for Territory News — Real-time Account Intelligence, Deal Signals & Strategic Openers for Enterprise Sales & Account Executives.

🎯 Overview

Territory News MCP (tnews-mcp) frees Account Executives (AEs) and sales teams from being chained to the manual Territory News web UI. By exposing territory configuration, company search, real-time signal preview, and AI-enriched seller context over the open Model Context Protocol (MCP) standard, tnews-mcp allows autonomous orchestrators—such as n8n, OpenClaw, Agentic Hermes, Claude Desktop, Cursor, Gemini, and custom Slack AI Agents—to continuously execute high-leverage sales workflows in the background.

graph TD
    subgraph "MCP Ecosystem"
        Cal_MCP["Calendar MCP<br/>(Google / Outlook)"]
        T_MCP["Territory News MCP<br/>(Signals, POV, Openers, Tracking)"]
        C_MCP["CRM MCP<br/>(Salesforce / HubSpot)"]
        E_MCP["Email MCP<br/>(Gmail / Outlook)"]
    end

    subgraph "Autonomous Orchestration Layer (n8n / OpenClaw / Hermes Agent / Claude)"
        LLM["LLM Reasoning & Strategy Engine<br/>(Claude / Gemini / Llama / Hermes)"]
    end

    Cal_MCP -->|"Upcoming Meetings & Attendees"| LLM
    T_MCP -->|"Account News, Executive Moves, Triggers"| LLM
    C_MCP -->|"Pipeline Stages, Account Tier, Notes"| LLM
    E_MCP -->|"Outreach Drafts & Sequences"| LLM

    LLM --> W1["☕ 8:00 AM Morning Intelligence Briefing"]
    LLM --> W2["⚡ 5-Minute Pre-Call Battlecard Generator"]
    LLM --> W3["🎯 Trigger-Based Stalled Deal Reactivation"]
    LLM --> W4["👥 Multi-Threading Consensus Matrix"]
    LLM --> W5["🔄 Closed-Loop Feedback & Relevance Tuning"]

Related MCP server: DataLayer MCP

⚡ The 5 Autonomous Agent Workflows (Freeing You from the UI)

Instead of logging into territory.news every morning to manually click through accounts and copy openers, connect tnews-mcp to your multi-agent runner (n8n cron trigger, OpenClaw agent, or Hermes):

1. ☕ 8:00 AM Morning Intelligence Briefing & Action Queue

• How It Works: Every morning at 8:00 AM, an n8n / OpenClaw cron job awakens your sales agent.

• Orchestration:

  1. The agent calls CRM MCP to fetch your active pipeline (Stages 2–4) and top Tier-1 target accounts.

  2. It invokes territory_get_signals on tnews-mcp to scan for material catalysts over the last 24 hours (e.g., CapEx expansion, CIO hires, earnings surprises, restructuring).

  3. It cross-references your configured seller value proposition (territory_get_seller_context) and synthesizes a 3-item Slack digest with 1-click pre-drafted outreach emails.

• AE Impact: You wake up to prioritized, ready-to-send outreach in Slack rather than combing through Google Alerts or web tabs.

2. ⚡ 5-Minute Pre-Call Battlecard Generator

• How It Works: 10 minutes prior to any calendar event, your agent triggers automatically.

• Orchestration:

  1. Calendar MCP detects an upcoming meeting (e.g., "Discovery with VP of Engineering at Datadog").

  2. Agent calls territory_preview_signals(company="Datadog", domain="datadoghq.com") to pull breaking news and financial catalysts.

  3. Agent calls CRM MCP to fetch previous call objections and notes.

  4. Agent delivers a 1-page tactical battlecard to your inbox or scratchpad containing:

     • Strategic Imperatives: What the account is currently navigating.

     • Persona Top-of-Mind: Key KPIs and friction points for the attendee's role.

     • 3 Provocative Openers: POV-led conversation starters directly connecting their public news to your product.

     • Landmines: Competitor presence or sensitive topics to avoid.

3. 🎯 Trigger-Based Stalled Deal Reactivation

• How It Works: Re-engaging ghosted or closed-lost deals with authentic value instead of "just checking in".

• Orchestration:

  1. Agent queries CRM MCP for deals in Stalled / No Contact > 30 Days with ARR > $50k.

  2. Agent queries territory_get_signals for major inflection events (e.g., new executive hires, earnings beats, M&A, regulatory changes).

  3. When an event fires (e.g., "EquipmentShare Jumps on 26% Revenue Growth"), the agent drafts a contextual follow-up connecting the growth to solving the specific bottleneck documented in CRM notes.

4. 👥 Multi-Threading Consensus Matrix

• How It Works: Enterprise deals require consensus across 6–10 stakeholders.

• Orchestration:

  1. When a single major catalyst is identified for a target account via tnews-mcp, the agent automatically maps the event to distinct personas:

     • To CFO: Cost containment, OPEX reduction, and vendor consolidation angles.

     • To CISO / Security: Compliance automation, zero-trust architecture, and audit risk reduction.

     • To VP Engineering: Developer velocity, eliminating deployment toil, and DORA metric acceleration.

  2. The agent queues tailored outreach drafts in your email client via Email MCP.

5. 🔄 Closed-Loop Feedback & Relevance Tuning

• How It Works: Continuous improvement of signal quality without manual configuration.

• Orchestration:

  1. When you accept, edit, or reject an outreach recommendation in Slack or Claude, the agent automatically invokes territory_submit_feedback on tnews-mcp.

  2. This provides immediate closed-loop telemetry back to Territory News to tune signal scoring and relevance models for your territory over time.

🏗️ Architecture: Hybrid Browser Auth + Direct REST API

This MCP server uses a high-performance hybrid architecture:

1. One-Time Browser Login: Launches a visible browser window once to sign in via Clerk (Work Email / Google SSO). It automatically captures the session token and saves it locally to ~/.territory-mcp/session.json.

2. 100% Direct REST API: All subsequent operations run via lightning-fast HTTP REST requests directly against Territory News endpoints (< 150ms latency, zero browser overhead, completely immune to DOM/UI changes).

🚀 Quickstart

1. Installation

# Clone the repository
git clone https://github.com/junoonx/tnews-mcp.git
cd tnews-mcp

# Install dependencies and build
npm install
npm run build

2. Connect to Your AI Host / Orchestrator

A. Claude Desktop

Add this to your claude_desktop_config.json (located at ~/Library/Application Support/Claude/claude_desktop_config.json on macOS or %APPDATA%\Claude\claude_desktop_config.json on Windows):

{
  "mcpServers": {
    "territory-news": {
      "command": "node",
      "args": ["/absolute/path/to/tnews-mcp/dist/index.js"]
    }
  }
}

B. Cursor IDE / Cline / Windsurf

Add to your .cursor/mcp.json or MCP settings:

{
  "mcpServers": {
    "territory-news": {
      "command": "node",
      "args": ["/absolute/path/to/tnews-mcp/dist/index.js"]
    }
  }
}

C. n8n / OpenClaw / Agentic Hermes / Docker

Pass the stdio command or set TERRITORY_SESSION_TOKEN in your environment:

TERRITORY_SESSION_TOKEN="your_clerk_session_jwt" node dist/index.js

🔐 Authentication

Method 1: Interactive Browser Login (Recommended)

Ask your AI assistant in Claude/Cursor:

"Log in to Territory News"

The server will invoke territory_login_browser, opening a browser window to territory.news. Log in with your work email or SSO. The browser will automatically save your session to ~/.territory-mcp/session.json and close itself.

Alternatively, you can run it directly from your terminal:

npm run login

Method 2: Headless Environment Variable

You can provide your session token directly:

export TERRITORY_SESSION_TOKEN="your_clerk_session_jwt_or_cookie"

🛠️ MCP Tools Reference

💡 Example Prompts to Try with Your Agent

1. Pre-Call Discovery Battlecard

"I have a 2:00 PM discovery call with Datadog. Check my Territory News signals for Datadog, map them to my seller context, and give me a 1-page pre-call battlecard with 3 high-impact conversation openers."

2. Territory Account Setup

"Search for Snowflake, Datadog, Stripe, and HashiCorp on Territory News and add them to my monitored territory."

3. Seller Profile Alignment

"Update my Territory News seller context: I am an Enterprise AE selling an AI observability & FinOps platform. My primary use case is reducing cloud migration risk and Kubernetes egress waste. My value proposition is: 'We help enterprise platform teams prevent unexpected multi-cloud egress spikes and optimize compute utilization without manual SRE tuning.'"

4. Monday Morning Deal Trigger Briefing

"Run a scan on all my Territory accounts. Show me the top 3 high-leverage inflection events (earnings, leadership changes, product shifts) and draft a 1-click personalized email for each."

📄 License

MIT License. Built for high-performing sellers and modern sales engineering teams.