tracking-stack-mcp
Server Configuration
Describes the environment variables required to run the server.
| Name | Required | Description | Default |
|---|---|---|---|
| WC_API_TOKEN | Yes | WhatConverts API token. The canonical copy lives in your secret manager. | |
| WC_API_SECRET | Yes | WhatConverts API secret. | |
| GOOGLE_CLIENT_ID | Yes | Google OAuth client ID. Can reuse the google-ads-mcp client. | |
| GOOGLE_CLIENT_SECRET | Yes | Google OAuth client secret. | |
| GOOGLE_REFRESH_TOKEN | Yes | Google OAuth refresh token. Must carry analytics.edit, tagmanager.edit.containers, and tagmanager.readonly scopes. | |
| GA4_DEFAULT_TIME_ZONE | No | Optional. Default time zone for GA4 properties. Example: America/Los_Angeles. | UTC |
| GA4_INDUSTRY_CATEGORY | No | Optional. Industry category for GA4 properties. Example: HOME_AND_GARDEN. Omitted if unset. |
Instructions
Guidance the server publishes about itself, which clients place ahead of the tool catalog so the model reads it before choosing anything.
This server publishes no instructions, or was last inspected before Glama recorded them.
Capabilities
Features and capabilities supported by this server
Protocol revision2025-11-25
| Capability | Details |
|---|---|
| tools | {} |
Tools
Functions exposed to the LLM to take actions
| Name | Description |
|---|---|
| wc_list_accountsA | Read-only — list all WhatConverts agency accounts and their profiles (ids + names). |
| wc_create_accountA | ⚠️ MUTATING — Create a WhatConverts account (one per client, matching the agency convention). Refuses if an account with the same name exists. Dry-run by default. |
| wc_create_profileA | ⚠️ MUTATING — Create a profile inside an existing WhatConverts account. Refuses if a profile with the same name exists anywhere in the agency (guards against the duplicate/wrong-parent mistake). Dry-run by default. |
| ga4_list_propertiesA | Read-only — list GA4 accounts and their properties (names + ids + measurement streams). |
| ga4_create_propertyA | ⚠️ MUTATING — Create a GA4 property under an existing Analytics account, plus a web data stream (returns the G- measurement ID). Refuses on duplicate display name. Dry-run by default. |
| gtm_list_containersA | Read-only — list GTM accounts and their containers (names + public GTM-XXXX ids). |
| gtm_create_containerA | ⚠️ MUTATING — Create a web container in an existing GTM account. Returns the GTM-XXXX id. Refuses on duplicate name. Does NOT publish anything. Dry-run by default. |
Prompts
Interactive templates invoked by user choice
| Name | Description |
|---|---|
No prompts | |
Resources
Contextual data attached and managed by the client
| Name | Description |
|---|---|
No resources | |
TDQS
Scored across 7 tools
Every tool has a unique vendor prefix (wc, ga4, gtm) combined with a distinct action/resource pair. The list_* and create_* tools are clearly separated, and wc_create_profile is unambiguous relative to wc_create_account.
All tools follow the consistent [vendor]_[verb]_[resource] pattern with lowercase snake_case. List verbs are plural and create verbs are singular, with no mixed conventions or vague action names.
Seven tools is well-scoped for a tracking-stack provisioning server covering three platforms. Each list/create pair earns its place, and the extra wc_create_profile is justified by the distinct resource type.
The set covers the core list-and-create lifecycle for WhatConverts, GA4, and GTM resources, including duplicate guards and dry-run defaults. Minor gaps exist around updates/deletes and GTM publishing, but the primary provisioning workflow is complete enough for agents to accomplish real setup tasks.