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39 tools total: 12 free SEO tools with no account needed, plus 27 pro tools for content management, GSC traffic, and white-label reports.

What's MCP? Model Context Protocol lets your AI assistant (Claude, Cursor, Copilot) use external tools. Add one URL to your config, and your AI can audit websites, generate keywords, and manage SEO — all through conversation.

You:    "Audit the SEO of https://example.com"
Claude: Running seo_audit... 8 categories analyzed.

        Score: 72/100
        Top issues:
        - Missing FAQ schema (GEO/AEO impact)
        - 3 images without alt text
        - Meta description too short (89 chars, target 150-160)
        - No hreflang tags detected

        Top strengths:
        - HTTPS ✓, valid sitemap, clean robots.txt
        - H1 matches target keyword
        - Page loads in 1.2s (LCP < 2.5s)

You:    "Now generate the full monthly report and send me the link"
Claude: Done. Here's your shareable report:
        https://www.robot-speed.com/report/a8f2k...
        Branded "Acme Corp". Expires in 30 days. No login needed.

Table of Contents


Related MCP server: google-seo-mcp

Quick Start (30 seconds)

For the 12 free tools, add the no-auth endpoint to your Claude Desktop config:

{
  "mcpServers": {
    "robot-speed": {
      "url": "https://www.robot-speed.com/api/mcp/free"
    }
  }
}

That's it. 12 free SEO tools are immediately available. Say "audit the SEO of https://mysite.com" and get a full report.

For the full 39-tool set, use https://www.robot-speed.com/api/mcp with OAuth 2.1; the endpoint will prompt you to sign in.

Want pro features? (content management, GSC traffic, AI bot tracking, client reports) Create an account at robot-speed.com and add your API key:

Option B: API Key (for pro tools)

{
  "mcpServers": {
    "robot-speed": {
      "url": "https://www.robot-speed.com/api/mcp",
      "headers": {
        "X-API-Key": "YOUR_API_KEY"
      }
    }
  }
}

Get your key: Dashboard > Settings > API Keys


Works With

Add the config above to your AI tool of choice:

Platform

Config file

Auth

Claude Desktop

claude_desktop_config.json

OAuth or API Key

Claude Code

claude_desktop_config.json

OAuth or API Key

Cursor

Settings > MCP Servers > Add

API Key

Windsurf

MCP config (serverUrl field)

API Key

VS Code (Copilot)

.vscode/mcp.json

API Key

ChatGPT

MCP bridge/plugin

API Key

Cursor

Settings > MCP Servers > Add:

  • Name: robot-speed

  • Type: sse

  • URL: https://www.robot-speed.com/api/mcp

  • Headers: X-API-Key: YOUR_API_KEY

Windsurf

{
  "mcpServers": {
    "robot-speed": {
      "serverUrl": "https://www.robot-speed.com/api/mcp",
      "headers": { "X-API-Key": "YOUR_API_KEY" }
    }
  }
}

VS Code (GitHub Copilot)

.vscode/mcp.json:

{
  "servers": {
    "robot-speed": {
      "url": "https://www.robot-speed.com/api/mcp",
      "headers": { "X-API-Key": "YOUR_API_KEY" }
    }
  }
}

Free SEO Tools (No Account Needed)

These tools work on any URL without signing up. No account needed. Try them now via the no-auth MCP endpoint https://www.robot-speed.com/api/mcp/free or on the web at robot-speed.com/free-tools.

Robot Speed powers 90+ free SEO tools. The best ones are available via MCP:

Tool

What it does

Status

seo_plan

Start here — Full audit + prioritized action plan with effort/impact estimates

✅ Live

seo_audit

Full 8-category audit: Foundation, Crawl & Index, Content SEO, Metadata, Performance, Media & UX, Architecture, GEO/AEO

✅ Live

seo_score

SEO score (0-100) for any URL

✅ Live

meta_tag_analyzer

Title, description, OG tags, Twitter cards analysis

✅ Live

page_speed_check

Performance audit: blocking scripts, page weight, Core Web Vitals

✅ Live

broken_link_check

Find broken links on any page

✅ Live

ai_visibility_score

How well AI bots can crawl your site (ChatGPT, Perplexity, Claude)

✅ Live

readability_check

Readability score and content quality analysis

✅ Live

schema_validator

JSON-LD and schema markup validation

✅ Live

keyword_generator

Keyword suggestions for any topic

✅ Live

noindex_checker

Verify a page is indexable (no noindex tag)

✅ Live

Why free? Because great SEO starts with knowing what's broken. Audit first, then let Robot Speed fix it.


Available Tools (39 total)

The authenticated endpoint exposes the full 39-tool set: 12 free tools plus 27 account tools. The account tools below require a Robot Speed account and a connected site.

Discovery

Tool

Description

discover

Tool index and recommended workflows — call this first

list_sites

List all sites accessible with your API key

Content Management

Tool

Description

list_articles

Articles with title, status, SEO score, word count

get_article

Full article with HTML content and quality metrics

search_articles

Search by keyword in title or target keyword

list_content_calendar

Editorial pipeline: ideas → planned → in progress → completed

list_content_ideas

Idea backlog with cluster, intent, search volume, difficulty

get_topical_clusters

Cluster/pillar content view with coverage analysis

Reporting & Analytics

Tool

Description

get_performance_report

Monthly report: articles published, SEO scores, GSC traffic

get_traffic_report

Google Search Console: clicks, impressions, CTR, avg position

get_ai_visibility_report

AI bot crawls — which AI agents visit your content

Site Health

Tool

Description

get_site_stats

Article counts, avg SEO score, avg word count

get_site_audit

Health snapshot: GSC, CMS, last publish, freshness

get_credits

Remaining content credits and plan tier

Tool

Description

list_backlinks

Backlink exchanges: anchor text, status, verification

get_backlink_stats

Aggregate stats: total, by status, inbound vs outbound

list_outreach_prospects

Outreach pipeline with DR and contact info (beta)

Keywords

Tool

Description

list_keywords

Tracked keyword opportunities with volume and difficulty

get_keyword_gaps

Content ideas with no matching article — gaps to fill

Content Refresh

Tool

Description

list_refresh_candidates

Articles needing update, sorted by priority score

Settings

Tool

Description

get_settings

Auto-publish, content mode, language, connected platforms

update_settings

Change auto-publish or content quality mode

Actions

Tool

Description

approve_article

Move draft → approved, or approved → published

publish_to_cms

Push to WordPress, Shopify, Kleap, Prestashop, Wix

regenerate_article

Re-generate with fresh content (1st free, then 1 credit)

get_article_history

View generation pipeline: 26+ steps, durations, status

Sharing

Tool

Description

generate_shareable_report

Public report URL for your client — white-label, no login needed


Workflows

Monthly Client Report

"Generate the monthly report for example.com and send me the link."

You:    Generate a monthly report for my client Acme Corp.

Claude: Running site audit... ✓
        Fetching performance data (30 days)... ✓
        Pulling GSC traffic... ✓
        Generating shareable report...

        Here's your report:
        https://www.robot-speed.com/report/a8f2k3...

        Branded "Acme Corp" — no Robot Speed logo.
        Valid 30 days. No login required for Acme Corp to view it.

        Summary:
        - 12 articles published this month
        - Avg SEO score: 87/100
        - +23% organic clicks vs last month
        - Top performer: "Guide complet du SEO local" (1,200 clicks)

Content Planning

"What should I write about next?"

You:    What are my keyword gaps and articles that need refreshing?

Claude: Keyword gaps (no article yet):
        1. "seo local restaurant" — vol 1.2k, difficulty 32
        2. "audit technique seo" — vol 880, difficulty 28
        3. "backlinks gratuits" — vol 2.1k, difficulty 45

        Articles to refresh (performance declining):
        1. "Comment améliorer son SEO" — published 8 months ago,
           clicks dropped 40%, refresh priority: HIGH
        2. "Les meilleurs outils SEO" — SEO score 61,
           needs schema markup update

Quick SEO Check

"How is my SEO doing?"

You:    Quick SEO status check.

Claude: Site: example.com
        - 45 articles (38 published, 7 drafts)
        - Avg SEO score: 82/100
        - This week: 3,200 clicks, 45k impressions, CTR 7.1%
        - Position avg: 12.3 (improving from 14.1 last week)
        - Credits remaining: 18/30
        - AI bots: 342 visits this month (ChatGPT: 180, Perplexity: 95, Claude: 67)

Example Conversations

What you say

What Robot Speed does

"How is my SEO doing this month?"

get_performance_report + get_traffic_report

"Find me keyword gaps"

get_keyword_gaps — ideas with no article yet

"Generate a report for my client Marie"

generate_shareable_report(client_name: "Marie") — white-label URL

"Approve all draft articles"

list_articles → approve_article for each draft

"Which articles need refreshing?"

list_refresh_candidates — sorted by decay priority

"What AI bots are visiting my site?"

get_ai_visibility_report — ChatGPT, Perplexity, Claude visits

"Publish my approved articles to WordPress"

list_articles(status: "approved") → publish_to_cms each

"Show me the content calendar"

list_content_calendar — pipeline status

"How many credits do I have left?"

get_credits — used, remaining, plan tier

"Switch to quality mode"

update_settings(content_mode: "quality")


White-Label Reports

Set client_name on generate_shareable_report and Robot Speed branding disappears. Your agency name shows instead. Perfect for monthly client deliverables.

You:    Generate a 30-day performance report for client "Oxwork"

Claude: Report generated:
        https://www.robot-speed.com/report/x9k2m...

        Branded "Oxwork" — no Robot Speed mention.
        Expires in 30 days. Share directly with your client.

Authentication

Method

Setup

Best for

OAuth 2.1

Just add the URL — browser auth flow handles the rest

Claude Desktop, interactive use

API Key

X-API-Key header with key from dashboard

Cursor, VS Code, CI/CD, scripts

Agency keys access multiple sites — pass site: "example.com" to any tool. Site keys are locked to one site — no site parameter needed.

OAuth follows the MCP Authorization spec with PKCE, dynamic client registration, and token refresh.


FAQ

The MCP server is included in all Robot Speed plans at no extra cost. Free tools work without an account. Pro tools require a subscription starting at $99/month.

Any MCP-compatible client: Claude Desktop, Claude Code, Cursor, Windsurf, VS Code (Copilot), ChatGPT (via MCP bridge). The server is stateless HTTP — if your tool can call a URL, it works.

Use an agency key. It gives access to all your sites. Pass site: "example.com" to any tool to target a specific site. Or use list_sites to see everything you can access.

Your data stays in Robot Speed's infrastructure (Supabase + Vercel, EU-hosted). The MCP server is read-only except for approve_article, publish_to_cms, update_settings, and regenerate_article. OAuth tokens expire and can be revoked from the dashboard.

Most SEO MCP tools run locally — they analyze a page on-the-fly but have no persistent data. Robot Speed has your historical data: articles published over months, GSC trends, AI bot visit patterns, keyword tracking, backlink exchanges. You get trend analysis, not just snapshots.

Yes. All tool descriptions are bilingual (EN/FR). The AI assistant will respond in your language. Reports adapt to your site's language setting.


What's New

v2.0.0 (April 2026)

  • 27 tools across 10 categories

  • OAuth 2.1 support (PKCE + dynamic client registration)

  • AI visibility reports (track ChatGPT, Perplexity, Claude bot visits)

  • White-label shareable reports

  • Agency keys for multi-site access

  • Smithery listing for MCP directory discovery

Coming Next

  • 10 free SEO tools Shipped! 10 free tools live — audit, score, meta tags, speed, broken links, and more

  • Claude Code skill installation (/robot-speed audit <url>)

  • Multi-page site crawl audit

  • Drift monitoring (baseline → compare over time)


Pricing

Robot Speed MCP is included in all plans. No extra cost for API access.

Plan

Credits/month

Price

Best for

Starter

30 credits

$99/mo

Small sites, freelancers

Growth

80 credits

$249/mo

Growing businesses

Scale

200 credits

$599/mo

Agencies & large sites

See full pricing


Support & Community


Version Francaise

Robot Speed MCP fonctionne en francais. Toutes les descriptions d'outils sont bilingues. Votre assistant IA repondra dans votre langue.

Exemples de prompts :

Ce que vous dites

Ce qui se passe

"Comment va mon SEO ce mois-ci ?"

Rapport de performance + trafic GSC

"Genere le rapport mensuel pour mon client"

Lien de rapport partageable, marque blanche

"Quels articles faut-il rafraichir ?"

Liste triee par priorite de decay

"Quels sont mes keyword gaps ?"

Idees sans article correspondant

"Publie mes articles approuves sur WordPress"

Publication CMS automatique


License

This repository (configuration, documentation, and skills) is licensed under the MIT License.

The hosted Robot Speed MCP service at https://www.robot-speed.com/api/mcp remains subject to the product Terms of Service.


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