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Glama

Encited SEO MCP and Plugin

Most complete SEO MCP and Plugin for Claude Code, Claude, ChatGPT, Codex, Cursor and Grok.

Ask about your own site from your AI tool and get answers from live data: is Googlebot visiting, why a page is not indexed, which queries earn clicks, what ChatGPT says about your brand, and what to write next. Then run the fix from the same chat: start an audit, launch a content workflow, or build a client report.

  • Hosted MCP server: https://encited.com/api/mcp (streamable HTTP, OAuth). Nothing to install or run.

  • Plugin: the same server plus the encited skill, packaged for Claude Code, Codex, Cursor and Grok.

  • 83 tools: Search Console, technical SEO audits, index status, keyword research, AI search visibility, content workflows, crawl logs, pre-rendering and client reports.

Listed in the official MCP Registry as com.encited/encited, on Glama, and in the Claude connector directory.

Installation

Every client signs in the same way: on first use of an Encited tool, the client opens Encited sign-in in the browser. Sign in with your Encited account. Do not paste an API key or token into chat.

Claude Code

  1. Install the plugin:

    claude plugin marketplace add Encited/seo-mcp-plugin
    claude plugin install encited@encited

    Or add the server alone, without the skill:

    claude mcp add --transport http encited https://encited.com/api/mcp
  2. Authenticate via OAuth:

    claude
    # Then run /mcp, select encited, and press Enter
    /mcp

    Then follow the browser prompts to log into Encited.

Claude (web and desktop)

Add Encited from the Claude connector directory, then sign in when the browser window opens.

ChatGPT

Add https://encited.com/api/mcp as a custom connector, then sign in when ChatGPT asks. Step-by-step instructions are at encited.com/seo-mcp.

Cursor

Add manually in Cursor Settings > Plugins, or add https://encited.com/api/mcp to ~/.cursor/mcp.json under mcpServers.

Codex

  1. Add the marketplace:

    codex plugin marketplace add Encited/seo-mcp-plugin
  2. Install the plugin from inside Codex:

    codex
    # Then run /plugins, select Encited, and install
    /plugins

Grok Build

grok plugin install Encited/seo-mcp-plugin --trust

Any other MCP client

Add https://encited.com/api/mcp as an HTTP (streamable) server. Per-client steps for Lovable and others are at encited.com/seo-mcp.

Related MCP server: Google Search Console MCP Server

Example usage

> Is Googlebot crawling my site?
> Did ClaudeBot read my pricing page this week?

> Why isn't /blog/new-post indexed?
> Which pages should Google recrawl so the new page gets found?

> What queries do we rank for?
> Which pages get impressions but no clicks?

> Audit my site and give me a prioritized fix list
> What does the crawler actually see on /pricing?

> Find keywords a competitor ranks for that we don't
> Do we already rank for these keywords?

> How does ChatGPT describe my brand?
> Which sites do AI answers cite in my space?

> Build a content plan from our AI visibility gaps
> Write the monthly SEO report for this client

Tools

Every tool takes a domain from your account; the agent calls list_domains first. A connection approved read-only exposes the Read tools only. Tools that a plan does not include return plan_upgrade_required with the plan needed. Keyword searches and workflows spend credits from the account.

Search Console

Tool

What it does

Scope

get_gsc_connection_status

Check whether a Search Console property is connected and verified

Read

connect_gsc_property

Get a link that connects Google Search Console for a domain

Write

get_gsc_keywords

Top Google queries for a domain: clicks, impressions, CTR and average position

Read

get_gsc_page_analytics

Clicks, impressions, CTR and average position per page

Read

get_gsc_site_health

Total clicks, impressions, CTR and average position over the last N days

Read

query_gsc_analytics

Search Console rows by any dimensions and filters

Read

inspect_gsc_url

Ask Google whether one URL is indexed, and why not if it isn't

Read

Technical SEO audit

Tool

What it does

Scope

start_seo_audit

Start an SEO audit crawl for a domain

Write

list_seo_audit_runs

List SEO audit runs, newest first

Read

get_seo_audit_run

One audit run: summary plus per-page status, load time, health score and issues

Read

get_seo_audit_page

One audited page's full record

Read

get_seo_audit_issues

Current SEO issues across the domain, with severity and affected pages

Read

Index status

Tool

What it does

Scope

get_index_rush_pages

Sitemap URLs with their Google index status, SEO issue counts and inbound links

Read

get_index_rush_inbound_links

Internal-link data for getting not-indexed pages discovered

Read

Keyword research

Tool

What it does

Scope

search_keywords

Keyword ideas with search volume, difficulty, CPC, intent and your own Search Console position

Write

check_keyword_coverage

Which keywords from a list the domain already ranks for

Write

list_keyword_searches

Stored keyword searches for a domain, newest first

Read

get_keyword_search

One stored keyword search with every keyword row

Read

delete_keyword_search

Remove a stored keyword search

Write

AI search visibility

Tool

What it does

Scope

get_visibility_by_prompt

Visibility score per tracked prompt: mention rate, position, sentiment and citations

Read

get_visibility_by_provider

Visibility score per AI engine, so you see where the brand shows up and where it does not

Read

list_competitors

Share of AI answers that mention the brand vs each competitor

Read

list_citations

Domains AI engines cite in their answers, with counts

Read

list_fanout_queries

Web searches AI engines ran while answering your prompts

Read

list_ai_prompts

The prompts tracked for a domain

Read

list_ai_prompt_runs

Completed AI answers per prompt, engine and day

Read

get_ai_prompt_run

One AI answer in detail: competitors mentioned, cited domains and the searches behind it

Read

get_ai_visibility_reports

The weekly AI visibility reports for a domain

Read

generate_ai_visibility_report

Generate the first AI visibility report now instead of waiting for the scheduled one

Write

add_ai_prompt

Track a new prompt

Write

update_ai_prompt

Change a tracked prompt's text, intent, engines or tags

Write

pause_ai_prompt

Pause or resume a tracked prompt

Write

get_brand_book

The brand book: name, description, facts, competitors and personas

Read

generate_brand_book

Build the brand book from the site itself

Write

create_brand_book

Create a brand book for a domain that has none

Write

update_brand_book

Update an existing brand book

Write

Content workflows

Tool

What it does

Scope

write_article

Research ranking pages and draft an article with outline, FAQs, structured data and internal links

Write

refresh_page

Read an existing page and its competitors, then draft a revised version with a change list

Write

build_content_plan

A content plan from seed keywords, a competitor's keywords, or AI visibility gaps

Write

build_refresh_plan

A prioritized refresh plan for pages close to page one

Write

audit_search_console

Ranking opportunities, low CTR, competing pages and snippet targets from Search Console

Write

check_serp_position

The top 20 Google results for one query and where this site ranks

Write

analyze_serp

Crawl up to ten ranking pages and analyze their shared content patterns and intent

Write

research_competitor

Compare a competitor with this site: domain metrics, keywords and backlink gaps

Write

find_link_gaps

Sites that link to competitors but not to this domain

Write

audit_local_seo

The business profile, map-pack rivals, reviews and service-area pages

Write

write_service_area_pages

Draft up to ten service-area pages with local structured data

Write

scan_map_grid

Scan a 5×5 Google Maps grid around a location and save a report

Write

share_workflow_result

Turn on a public link for a finished workflow result

Write

list_workflows

The built-in workflow catalog with credit costs

Read

get_workflow

One workflow's description, result type and credit cost

Read

get_workflow_credits

Workflow credit balance for the current billing cycle

Read

list_workflow_runs

Workflow runs, newest first

Read

get_workflow_run

One workflow run with per-step progress

Read

get_workflow_result

The finished output of a workflow run

Read

Content ideas and actions

Tool

What it does

Scope

list_content_ideas

Every page idea from the domain's content plans, in one list

Read

set_content_idea_status

Shortlist or dismiss a content idea

Write

draft_content_idea

Draft one content idea

Write

list_content_actions

The actions board for a domain

Read

update_content_action

Move an action to to_do, doing, done or dismissed

Write

Crawl logs

Tool

What it does

Scope

query_crawl_logs

Recent search and AI crawler visits, with filters

Read

get_crawl_stats

Top search and AI crawlers, pages crawled and a per-day breakdown

Read

Pre-rendering

Tool

What it does

Scope

get_snapshot

What crawlers get for a page: age, size, SEO analysis and optionally the HTML

Read

list_snapshots

Prerendered snapshots for a domain

Read

rerender_pages

Re-render pages now so crawlers get the live version

Write

rerender_site

Start a site-wide re-render in the background

Write

get_render_job

Progress of a site re-render

Read

remove_snapshots

Remove the snapshots of specific pages

Write

remove_stale_snapshots

Remove snapshots in bulk

Write

get_middleware_setup

The pre-rendering middleware snippet and install steps for a domain

Read

verify_middleware

Check the domain as a crawler and confirm the middleware works

Write

Client reports

Tool

What it does

Scope

list_reports

Client reports for a domain, most recently edited first

Read

get_report

One report with all its blocks and the client share link

Read

create_report

Compose a new client report

Write

update_report

Edit a report's title, period, theme or blocks

Write

delete_report

Delete a report

Write

Sites and setup

Tool

What it does

Scope

list_domains

The domains in this Encited account

Read

get_domain

One domain's settings

Read

add_domain

Add a site to the account: your own or a client's

Write

update_domain_settings

Change a domain's settings

Write

update_domain_sitemap

Set, clear or re-fetch a domain's sitemap URL

Write

delete_domain

Remove a domain from the account

Write

read_me

Usage guidance and playbooks for the other tools

Read

Bundled skill

The plugin ships one skill, encited, that routes SEO, content, ranking, and AI-search questions to the right tool and explains how to run a workflow end to end. It activates when its description matches your request, so you do not need to invoke it by name.

Authentication and network

The plugin connects only to https://encited.com. Authentication is OAuth 2.1 with PKCE and dynamic client registration.

Endpoints:

  • https://encited.com/api/mcp: hosted MCP (streamable HTTP)

  • https://encited.com/authorize, /oauth/token, /oauth/register: OAuth 2.1 + DCR

  • https://encited.com/.well-known/oauth-authorization-server and /.well-known/oauth-protected-resource: discovery

Credentials: an Encited account. The access token is sent as Authorization: Bearer on /api/mcp. No API key is stored in the plugin. Tools are scoped to the domains the signed-in user can access.

The plugin runs no local code: no hooks, no commands, no scripts.

How to develop

git clone https://github.com/Encited/seo-mcp-plugin
claude --plugin-dir ./seo-mcp-plugin

Then run /mcp and follow the browser prompts to log into Encited.

server.json is the entry published to the official MCP Registry.

Documentation

License

The files in this repository are licensed under the MIT License. Use of the hosted MCP is governed by the Encited terms. The Encited name and logo are trademarks of Encited and are not covered by the MIT grant.

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