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SEOctopus

Your AI's SEO brain. 23 tools. One MCP server.

Stop Googling SEO metrics. Let your AI pull them directly.

MCP Server Node TypeScript License Tools GA4 Search Console

Rank tracking, Google Analytics, site audits, keyword research, competitive analysis, Core Web Vitals, and a research-backed scoring system — all accessible through natural language or CLI.


Why This Exists

Every SEO tool costs $100-300/month. Ahrefs, SEMrush, Moz — they're great, but they're designed for humans clicking dashboards.

SEOctopus is different. It's designed for AI. Your Claude assistant can pull rankings, analytics, and audit data in real-time through MCP — no browser tabs, no copy-pasting, no monthly subscription.

You ask a question. Your AI answers with live data.

You: "Where do we rank for 'best mcp servers' and how's our traffic this month?"

Claude: Let me check... [calls rank_check + analytics_overview]

  Rankings:
  - "best mcp servers" → #7 (up from #12 last week)
  - "mcp server tools" → #3

  Traffic (last 28 days):
  - Sessions: 4,231 (+18% vs previous period)
  - Top source: Organic Search (62%)
  - Bounce rate: 34% (good)

Related MCP server: SEO AI Assistant

If You Only Try 3 Things, Try These

Tool

What It Does

Why It's Great

rank_check

Live Google rankings for any keyword

No API key needed — uses stealth Playwright scraping with anti-detection

analytics_overview

Full GA4 dashboard in one call

Sessions, users, bounce rate, top pages, traffic sources — with period comparison

octo_score

0-100 SEO score weighted by actual Google ranking factors

Research-backed weights, letter grades, actionable recommendations


The 8 Arms (23 Tools)

Arm 1: Rank Tracking

No API keys required. Uses stealth browser automation with anti-detection.

Tool

What You Get

rank_check

Where your domain ranks for specific keywords (scans top 100)

rank_history

Trend analysis: up, down, or stable over time (stored locally in SQLite)

rank_competitors

Who's ranking above you and why

rank_serp_features

Featured snippets, People Also Ask, knowledge panels, image packs

Arm 2: Google Analytics (GA4)

Requires OAuth2 setup (one-time, 5 minutes).

Tool

What You Get

analytics_overview

Sessions, users, bounce rate, top pages, traffic sources — with comparison periods

analytics_pages

Per-page performance sorted by pageviews, engagement, or conversions

analytics_traffic

Traffic breakdown by source, medium, campaign, or channel

analytics_realtime

Right-now data: active users, current pages, live events

Arm 3: SEO Auditing

Just pass a URL. No setup needed.

Tool

What You Get

audit_page

Full on-page audit: title, meta, headings, images, canonical, OG tags — with scoring

audit_site

BFS crawl of your entire site with issue aggregation (respects robots.txt)

audit_structured_data

JSON-LD validation with required/recommended field checking

audit_content

Word count, Flesch readability, keyword density, heading hierarchy

audit_links

Internal/external link analysis + broken link detection with concurrent checking

Arm 4: Keyword Research

Search Console tools need OAuth2. Suggestions work without it.

Tool

What You Get

keywords_search_console

Your actual keyword performance: clicks, impressions, CTR, avg position

keywords_suggestions

Google Autocomplete + People Also Ask expansion from a seed keyword

keywords_gaps

Quick wins: keywords where you have high impressions but poor position (positions 4-20)

keywords_cluster

Group keywords by topic and infer search intent (informational/transactional/navigational)

Arm 5: Competitive Analysis

Uses Playwright for SERP scraping + Cheerio for page analysis.

Tool

What You Get

competitive_analyze

Side-by-side comparison: word count, headings, images, structured data, load time

competitive_content_gap

Topics and headings your competitors cover that you don't

competitive_serp_share

Your share of SERP real estate vs competitors across a keyword set

Arm 6: Performance & Core Web Vitals

Tool

What You Get

performance_audit

Lighthouse scores: performance, SEO, accessibility, best practices

performance_compare

Run Lighthouse on 2-5 URLs and compare side-by-side

performance_cwv

LCP, INP, CLS with pass/fail ratings against Google's thresholds

Arm 7: OctoScore

Tool

What You Get

octo_score

Weighted 0-100 SEO score with letter grade (A-F) and prioritized recommendations

Arm 8: Reports

Tool

What You Get

octo_report

Full multi-module report in JSON, Markdown, or dark-themed HTML


Quick Start (2 Minutes)

# 1. Clone and install
git clone https://github.com/itsjwill/seoctopus.git
cd seoctopus
npm install

# 2. Build
npm run build

# 3. Install browser for rank tracking
npx playwright install chromium

Add to Claude as MCP Server

{
  "mcpServers": {
    "seoctopus": {
      "command": "node",
      "args": ["/path/to/seoctopus/dist/index.js"]
    }
  }
}

That's it. Claude now has 23 SEO tools.

Want Google Analytics + Search Console too?

# One-time OAuth2 setup (requires Google Cloud project)
npx seoctopus auth setup -c /path/to/credentials.json
  1. Go to Google Cloud Console

  2. Create a new project (or use existing)

  3. Enable Google Analytics Data API and Search Console API

  4. Create OAuth2 credentials → Desktop application

  5. Download the credentials JSON file

  6. Run npx seoctopus auth setup -c credentials.json


Where Should I Start?

Just want to check rankings? → No setup needed. rank_check uses stealth browser scraping.

Want the full SEO picture? → Set up Google OAuth2 (5 min) to unlock Analytics + Search Console tools.

Building an SEO monitoring system? → Use octo_score + rank_history for automated weekly tracking with trend detection.

Comparing against competitors?competitive_analyze + competitive_content_gap gives you the full picture.

Need a client report?octo_report generates presentation-ready HTML with dark theme.


OctoScore — The SEO Rating System

Not another vanity metric. OctoScore is weighted by what Google actually cares about:

Factor

Weight

What It Measures

Why It Matters

Content Quality

25%

Word count, readability, depth

Google's #1 ranking signal

Core Web Vitals

15%

LCP, INP, CLS

Direct ranking factor since 2021

Title Optimization

12%

Length, keyword placement

Highest CTR impact element

Mobile Friendly

10%

Viewport, responsive design

60%+ of searches are mobile

User Engagement

10%

Bounce rate, time on page

Behavioral signals Google tracks

Backlinks

8%

External links pointing in

Still a top-3 ranking factor

Link Diversity

7%

Internal/external link mix

Healthy sites have balanced links

E-E-A-T

5%

Author, citations, trust

Critical for YMYL content

Freshness

5%

Last modified, publish date

Google rewards recently updated content

Topical Authority

3%

Heading coverage, semantic depth

Comprehensive content ranks better

Grades: A (90+) · B (75-89) · C (60-74) · D (40-59) · F (<40)

Each score comes with prioritized recommendations ranked by estimated impact.


CLI Usage

SEOctopus works as a standalone terminal tool too.

# Check where you rank
seoctopus rank check "best seo tools" "mcp server" -d example.com

# Full page audit
seoctopus audit page https://example.com

# Content analysis with keyword targeting
seoctopus audit content https://example.com -k "target keyword"

# Core Web Vitals check
seoctopus perf cwv https://example.com

# Keyword opportunities from Search Console
seoctopus keywords gaps -s https://example.com

# Generate HTML report
seoctopus report https://example.com -f html -o report.html

# Calculate OctoScore
seoctopus score https://example.com -k "target keyword"

# Competitor deep dive
seoctopus compete analyze "target keyword" -u https://yoursite.com
# Rank tracking
seoctopus rank check <keywords...> -d <domain> [-c country] [--device desktop|mobile]
seoctopus rank history -d <domain> [-k keywords...] [--days 30]

# SEO auditing
seoctopus audit page <url>
seoctopus audit site <url> [-p maxPages] [-d depth]
seoctopus audit content <url> [-k keyword]
seoctopus audit links <url> [-e checkExternal]

# Performance
seoctopus perf audit <url> [--device mobile|desktop]
seoctopus perf cwv <url> [-s mobile|desktop]
seoctopus perf compare <url1> <url2> [url3...] [--device mobile|desktop]

# Google Analytics
seoctopus analytics overview -p <propertyId> [--date last28days] [--compare previousPeriod]
seoctopus analytics pages -p <propertyId> [--sort pageviews|engagement|bounceRate|conversions]
seoctopus analytics realtime -p <propertyId>

# Keywords
seoctopus keywords gsc -s <siteUrl> [--sort clicks|impressions|ctr|position]
seoctopus keywords suggest <seed> [-c country]
seoctopus keywords gaps -s <siteUrl> [--min-impressions 100] [--max-position 20]
seoctopus keywords cluster <keyword1> <keyword2> [keyword3...]

# Competitive
seoctopus compete analyze <keyword> [-u yourUrl] [-n numCompetitors]
seoctopus compete gap <yourUrl> <competitorUrl1> [competitorUrl2...]
seoctopus compete share <keyword1> [keyword2...] -d <domain>

# Scoring & Reports
seoctopus score <url> [-k keyword] [-p ga4PropertyId]
seoctopus report <url> [-k keyword] [-f json|markdown|html] [-o outputFile]

# Auth & Config
seoctopus auth setup -c <credentialsFile>
seoctopus auth status
seoctopus config [--set key=value] [--get key]

How It's Built

seoctopus/
├── src/
│   ├── index.ts                    # MCP server entry (stdio transport)
│   ├── server.ts                   # 23 tool definitions with Zod schemas
│   ├── cli.ts                      # Full CLI with Commander
│   ├── auth/google.ts              # OAuth2 with auto token refresh
│   ├── data/store.ts               # SQLite (WAL mode) for history
│   ├── modules/
│   │   ├── rank-tracker/           # Playwright + anti-detection + SERP parsing
│   │   ├── analytics/              # GA4 Data API + Admin API + Realtime
│   │   ├── auditor/                # On-page, content, links, schema, crawler
│   │   ├── keywords/               # Search Console + autocomplete + clustering
│   │   ├── competitive/            # Competitor analysis + content gaps + SERP share
│   │   └── performance/            # Lighthouse + PageSpeed Insights + CWV
│   ├── scoring/                    # OctoScore: weights, grader, recommendations
│   ├── reports/                    # JSON, Markdown, HTML (dark theme) formatters
│   └── utils/                      # Config (Conf), logging, rate limiter
├── bin/seoctopus.ts                # CLI executable entry
├── tsup.config.ts                  # Dual-entry build (MCP + CLI)
└── package.json

Under the Hood

  • Anti-detection SERP scraping — Random user agents, viewport sizes, human-like delays, webdriver spoofing via Playwright

  • SQLite with WAL — Concurrent read/write for rank history tracking and trend detection

  • OAuth2 token management — Auto-refresh, credential persistence, scoped to read-only

  • Rate limiting — Built-in limiter respects Google API quotas

  • Lazy module loading — Each tool dynamically imports its module for fast startup

  • 3 report formats — JSON for machines, Markdown for docs, HTML with dark theme for presentations

Tech Stack

What

Why

TypeScript (ES2022, strict)

Type safety for 23 tool schemas

MCP SDK

Standard protocol for AI tool integration

Playwright

Stealth browser for rank tracking

googleapis

Official GA4 + Search Console client

Lighthouse

Performance auditing (same engine as Chrome DevTools)

Cheerio

Fast HTML parsing for audits

better-sqlite3

Embedded storage, zero config

tsup

Fast builds, dual entry points


Comparison: SEOctopus vs The Alternatives

Feature

SEOctopus

Ahrefs

SEMrush

Moz

AI-native (MCP)

Yes

No

No

No

Price

Free

$99/mo

$130/mo

$99/mo

Rank tracking

Yes (stealth scraping)

Yes

Yes

Yes

Google Analytics

Yes (GA4 API)

No

Yes

No

Search Console

Yes (API)

No

Yes

No

Site audit

Yes (crawler)

Yes

Yes

Yes

Core Web Vitals

Yes (Lighthouse)

No

Yes

No

CLI

Yes

No

No

No

Self-hosted

Yes

No

No

No

Open source

Yes

No

No

No

SEOctopus won't replace Ahrefs' backlink index or SEMrush's keyword database. But for real-time SEO data inside your AI workflow — it's the only option.


Development

npm run dev          # Watch mode (auto-rebuild on changes)
npm run typecheck    # TypeScript strict mode check
npm run lint         # ESLint
npm run format       # Prettier
npm run test         # Vitest

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Contributing

Found a bug or have an idea? Open an issue. Built something cool with SEOctopus? Open a PR.

License

MIT — Go build something.

Install Server
A
license - permissive license
B
quality
F
maintenance

Maintenance

Maintainers
Response time
Release cycle
Releases (12mo)
Commit activity

Resources

Unclaimed servers have limited discoverability.

Looking for Admin?

If you are the server author, to access and configure the admin panel.

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