Click on "Deploy Server".
Wait a few minutes for the server to deploy. Once ready, it will show a "Started" state.
In the chat, type @ followed by the MCP server name and your instructions, e.g., "@shruwd-mcp Check if my brand is mentioned in AI answers and list any findings."
That's it! The server will respond to your query, and you can continue using it as needed.
Here is a step-by-step guide with screenshots.
A local MCP server for Shruwd. It lets an AI agent — Claude Desktop, Claude Code, Cursor, anything that speaks MCP — set up a brand, add the prompts and competitors to track, read how the brand appears in AI-generated answers, and act on the diagnostic findings.
You need an API key from the Shruwd dashboard (Account → API keys). The key is bound to
one workspace and acts with your role in it: reads need viewer, writes editor,
creating or archiving a brand owner, minting an ingest token admin. To work across
several workspaces, mint a key in each and add one server entry per workspace.
claude_desktop_config.json:
{
"mcpServers": {
"shruwd": {
"command": "npx",
"args": ["-y", "shruwd-mcp"],
"env": { "SHRUWD_API_KEY": "sh_live_…" }
}
}
}Related MCP server: mcp-server-peecai
claude mcp add shruwd -e SHRUWD_API_KEY=sh_live_… -- npx -y shruwd-mcp.cursor/mcp.json:
{
"mcpServers": {
"shruwd": {
"command": "npx",
"args": ["-y", "shruwd-mcp"],
"env": { "SHRUWD_API_KEY": "sh_live_…" }
}
}
}Tool | Does |
| Plan, entitlements, usage, brands. Start here. |
| Brands. Creating one also creates its self entity and first measurement. Creating and archiving need |
| The questions asked of each engine every cycle. |
| The brand and its competitors, with the exact aliases that count as a mention. |
| Measure now; watch the cycle. Results arrive over the following hours. |
| Mention rate and share of voice with intervals, now and at every cycle close; verified AI-crawler activity. |
| The latest individual answers: whether the brand was named and at what rank, the competitors named, the pages cited. Evidence, not a metric. |
| Competitors the answers named that the brand does not track yet. |
| Drafts ten prompts and up to six competitors from the homepage. Nothing is saved until they are added with the usual tools. |
| Diagnoses with a specific fix; mark a fix applied to start the recheck. Capped plans return the rest as a |
| The token and endpoint for shipping server logs. Needs |
Every tool returns exactly what the API returns. Metrics are never bare numbers: each is
a point estimate with its 95% interval and n, or an explicit insufficient_data state,
which the tool descriptions tell the agent not to read as zero. Plans that cap visible
findings report the remainder as a locked count rather than hiding that it exists.
Variable | |
| Required. |
| Optional. Defaults to |
AI visibility analytics for brands across citations, prompts, competitors, research, and reports.
AI-visibility monitoring for your brand across ChatGPT, Claude, Perplexity & Gemini.
AI brand visibility, competitor mentions and citation evidence for agents. Cleotic account required.
Query your brand's AI visibility across ChatGPT, Claude, Perplexity, and Gemini.
