local-audit-mcp

An MCP server that audits a local business's public web presence and returns a sales-ready score and offer. Point any MCP-capable agent (Claude Code, Cursor, opencode, ...) at a business's website and get a structured audit you can send as a pitch.

Tools

Related MCP server: website-audit

Install & run

npm install
npm start        # runs the stdio server
npm test         # 25 checks against a local fixture site (deterministic)

Use in opencode

"mcp": {
  "local-audit": {
    "type": "local",
    "command": ["node", "/absolute/path/to/local-audit-server/index.js"],
    "enabled": true
  }
}

For other agents (Claude Code, Cursor, etc.), point their MCP config at node /path/to/index.js (stdio transport).

Example flow

extract_signals(url: "https://salon-example.com")
  → score_presence(signals: {...}, google_claimed: false)
    → score 4/10, gap #1: no online booking
      → recommended: AI assistant $300 setup + $50/mo
  → extract_faqs(url) → seed demo-widget.html → send demo to owner

Honest limitations

• Regex-based HTML parsing, not a DOM — fine for typical small-business sites, not SPAs (JS-rendered pages return little text). Next version: optional Playwright mode.

• 4 of the 10 checkpoints (Google profile, review replies, social activity, response time) can't be verified from a website alone — they come back as manual checks for a human to verify in ~2 minutes.

• Only public pages. No logins, no scraping behind auth.

• Never invent audit facts — if a tool says manual, a human confirms before anything goes to a prospect.

Why it exists

• Automates ~80% of a local-business audit: score a prospect in seconds, then focus human effort on the pitch

• Produces reproducible, evidence-based audits — no invented facts (manual checkpoints stay manual for a human to verify)

• A template for custom MCP builds for businesses (agent integrations, internal tools)