ads_search_terms
Retrieve paid search terms that triggered Google Ads, with matched keywords and performance metrics. Filter by impressions, cost, or zero conversions to identify negative keyword candidates.
Instructions
Read the queries that actually triggered an ad, with the keyword each one matched and its metrics. This is the paid equivalent of the Search Console query dimension. Google withholds terms too few people searched, so an absent term is unknown rather than absent; read-only
Input Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | No | How many days back to report, ending today | |
| minCost | No | Drop search terms that cost less than this over the window | |
| minImpressions | No | Drop search terms below this many impressions | |
| zeroConversionsOnly | No | Keep only terms that converted nothing, which is the list that feeds negative keywords |
Output Schema
| Name | Required | Description | Default |
|---|---|---|---|
| days | Yes | ||
| notes | Yes | ||
| rowCount | Yes | ||
| searchTerms | Yes |